How to Gain Greater Control Over Your Customer Data for Email Marketing

Having control over your customer data is paramount with email marketing, and a hybrid ESP could be the best way to ensure you maintain control at all times

How well is your company leveraging and managing customer data for marketing? If your organization is like most, you are likely encountering a few bumps in the road. In fact, new research from a study conducted by The Relevancy Group in partnership with MessageGears reveals that enterprise organizations are struggling to overcome the following three road-blocking challenges when it comes to managing and controlling customer data:

  • “I can’t access all of the data I need when I need it.”
  • “I.T. has to be involved in everything.”
  • “Email processes take too long, limiting real-time marketing efforts.”