How well is your company leveraging and managing customer data for marketing? If your organization is like most, you are likely encountering a few bumps in the road. In fact, new research from a study conducted by The Relevancy Group in partnership with MessageGears reveals that enterprise organizations are struggling to overcome the following three road-blocking challenges when it comes to managing and controlling customer data:
- “I can’t access all of the data I need when I need it.”
- “I.T. has to be involved in everything.”
- “Email processes take too long, limiting real-time marketing efforts.”
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