Webinar

Exploring the Hidden Costs of Data Friction

Enterprise marketers today use more data than ever to drive cross-channel messaging programs. Join leaders from The Relevancy Group and MessageGears in this 30-minute webinar to explore original new research that quantifies the impact of replicating data and digs into several key customer use cases enabled by data proximity.

You’ll learn:

  • How much time do marketers spend synchronizing data with their ESP?
  • What resources do marketers dedicate to replicating data, and where would they divert those resources if they could?
  • How often do data feeds fail?

Speakers include:
Will Devlin, VP, Marketing, MessageGears
Nicholas Einstein, Chief Research Officer, The Relevancy Group
Jeanniey Mullen, Principal Analyst, The Relevancy Group
David Daniels, Founder, CEO, The Relevancy Group