Customer Data Maturity: Moving Beyond Demographic Data to Behaviors and Predictors

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Enterprise marketers across verticals rely on data to provide personalized experiences for their customers. But many struggle to extract the insights needed to maximize results from the information they have at their organization.

Unified, third-party consumer data sources, like that created by AnalyticsIQ, allow marketers to test, learn, and grow their way to customer data maturity. With such a solution, marketers can optimize their campaigns by gaining an understanding into:

  • Who customers are with actionable demographics
  • What customers do by examining behaviors and interests
  • What customers will do and why by predicting future actions and purchase-drivers


  • Walter Rowland – VP, Growth, MessageGears
  • Scarlett Shipp – Chief Product Officer, AnalyticsIQ