Webinar

CDP Confusion: Marketers are Buying Tech They Don’t Fully Understand

What exactly is a CDP, and what problems does it solve for marketers? It seems that if you ask 10 marketers these questions, you’ll get 10 different answers. So, we decided to put that to the test, asking 200 marketing pros about their experience and knowledge of CDPs to get a feel for how much confusion there might be out there, and maybe get a bit of an idea about why.

In this webinar, MessageGears’ Will Devlin (VP, Marketing) and Jeff Haws (Senior Marketing Manager) will discuss the just-completed research and try to dig into some of the difficulties around CDP messaging to marketers. You’ll learn which types of marketers are most likely to express confusion, and which ones think they know it all. You’ll also get some insight into what a CDP actually is, and why maybe you don’t really need one in the end after all.

413% ROI in 3 years 

Download the Total Economic Impact™ Report to find out how.

413% ROI in 3 years

Download the Total Economic Impact™ Report to find out how.

By continuing to use this website you are
giving consent to cookies being used.
For information on how we are using cookies,
visit our Privacy and Cookie Policy.
 

This website uses cookies.

(But not the yummy kind.)