Your Biggest Customer Marketing Problem and Why It’s Your ESP

Apr 19, 2022

The age-old tale of enterprise organizations and ESPs is one we all know too well. The teams involved in making sure their cross-channel messaging is using their data in a smart, engaging way see all the problems, but they also feel the pain when so much of their data is tangled up in their ESP’s cloud. So switching platforms seems like the only option but also an impossible mountain to climb. What if there was an easy answer? Spoiler alert, there is!

In this webinar, experts from MessageGears and Chris Marriott, President and Founder of Email Connect, discuss how the ESP landscape got to this point, with outdated technology that doesn’t solve the problem of modern B2C enterprises, and what the way forward can be with an approach that embraces the essential nature of easily accessible data in today’s world.