How Retail Marketers are Preparing for the 2021 Holidays

As the summer comes to a close, retail marketers know the holiday shopping season is just around the corner. After a 2020 season that was unlike any we’ve ever seen, what should we expect from 2021, and how are retail marketers getting prepared to handle the challenge?

To find out, we’ve recruited a panel of experts (JCPenney’s Elizabeth Dawson, Ansira’s Michael Razzoog, and Women of Email’s Charma Parker) to discuss the obstacles and unknowns about the coming winter and what strategies they’re implementing to ensure they’re ready to tackle whatever comes their way. You’ll walk away with tips and tactics you can use to make this the most successful holiday season yet for your brand.