In an era of GDPR, CCPA, and the struggle of first-party data, B2C brands with millions of customers are increasingly looking for an ideal reference architecture for “the complete enterprise customer data stack,” the comprehensive set of tools and functions that collect, manage, and activate customer data.
Unfortunately, there is a lot of confusion in the marketplace. Third-party customer data platforms (CDPs) market their ability to offer a managed solution and to own your data environment — which often adds cost and overall development time, leaving your data more siloed than it was to begin with.
In this webinar, experts from RudderStack joined MessageGears to highlight the hidden costs in third-party silos, show why these managed solutions fall short, and outline an enterprise approach and the associated benefits to customer data that’s owned by your in-house data and engineering organizations.
Director, Customer Success, RudderStack
Head of Product, RudderStack
Director of Product Strategy, MessageGears
SVP Growth, MessageGears