The importance of customer data has been exploding over the last decade and, as fast as that’s been growing, we haven’t seen anything yet. Content is quickly becoming data. In a few short years, what was once assumed to be subjective will become objective. What sounds like a small incremental step is going to provide the thing we’ve never been able to capture at scale. Watch as Block + Tackle’s Michele Grant joins MessageGears’ Walter Rowland to share the trends she’s been tracking for 10 years, why we’re at the tipping point, and why now is the time to get serious.