Segment (General Marketing)


A subset of the consumer market that includes a group of people who share one or more characteristics. There are certain criteria that are met in order to be a part of a marketing segment, and these characteristics are used in order to help marketers target and send curated information to consumers.

By continuing to use this website you are
giving consent to cookies being used.
For information on how we are using cookies,
visit our Privacy and Cookie Policy.

This website uses cookies.

(But not the yummy kind.)