What is campaign management software?
Campaign management software includes all the SaaS tools you need in order to build and send digital messaging campaigns. Most campaign management software also provides brands with the ability to segment audiences for personalization and to send via multiple channels, such as email, mobile push, and SMS.
What campaign management software should we use?
So much of this answer will depend upon the size of your organization, the resources it’s willing to put into messaging campaigns, and what your goals are for these campaigns. Small businesses and companies have much different needs than do enterprise organizations. If you’re B2B, you’ll likely have significantly different goals and needs than if you’re B2C. The good news is that, no matter what your business needs are, there’s a campaign management software option that should be able to help you.