The new

Dec 10, 2020
Will Devlin

I’m very proud to unveil a new brand identity and website for MessageGears as we head into a new year. Having led marketing for this organization since 2014, I’ve been lucky enough to take part in and witness rapid growth and exciting product development, seeing us go from being a startup with a great idea to a recognized leader that helps marketers at some of the biggest brands in the world be better at what they do. 

And while I normally roll my eyes a little when marketing leaders brag about things like launching a new website (which takes the focus off the product — a big ‘no-no’ in my book), I feel differently about this because it helps tell the MessageGears story and showcases what makes us unique.

A bold new direction

2020 has been a strange year for all of us, but it’s also been one of tremendous growth for MessageGears as brands double down on digital investments that keep them in touch with their customers. Earlier in the year, we raised a growth round of funding led by Argentum and Bridge Bank and welcomed a slew of new customers to the MessageGears family, including Blue Nile, Culver’s, T-Mobile, and OpenTable.

We needed to establish the right look for MessageGears — something that felt worthy of what our brand has grown into and that can also grow with us. Our use of brighter colors and movement is meant to represent the fun, exciting, and approachable nature of our team. We enjoy building innovative tools and making our customers successful, and the brand now feels representative of that.

Highlighting our uniqueness

We have a radically different solution that eliminates data friction for enterprise organizations so they can create great customer experiences. Instead of being held back by the tools they use, marketers should feel empowered to “Dream and do.” And by providing direct access to everything they know about their customers, MessageGears helps them achieve that at scale. For Super Senders, doing things the way they were done 10-15 years ago is unacceptable and, in our post-COVID reality, it will be more important than ever for brands to get it right for their customers.


Aside from showcasing the benefits of direct access to data, we also wanted to list out reasons why marketers should care. There are dozens of marketing clouds, customer data platforms, and campaign management tools that enterprise brands can choose from, so why does MessageGears stand out? Aside from speed, agility, and cost efficiencies, we help foster a great relationship between I.T., marketing, and CRM teams, which we outline at Why MessageGears.

Showcasing our products, integrations, and partners

We’ve evolved over the years from being solely a cross-channel/email service provider to a customer marketing platform with three distinct products. Because Accelerator™ (our direct connection technology) gives us direct access to customer data, there’s lots we’re able to help marketers do outside of just email and mobile messaging.

Alongside our flagship MessageGears Message cross-channel product, we’ve added a ton of new features to MessageGears Segment (our audience segmentation and activation tool for marketers) and MessageGears Engage (our API-as-a-Service, perfect for use with your website or tools like Movable Ink) and needed a better way to talk about the platform as a whole and then each individual product.

We also continue to expand our direct integrations and partnership channels. In addition to directly connecting with popular modern cloud data warehouses like Snowflake, BigQuery, and Redshift, we’ve built some amazing joint solutions with Movable Ink, Sageflo, and Airship while expanding key partnerships with BrightWave, Havas Helia, and more.

Sharing great customer stories

Our mission is to help our customers meet and exceed their goals every time. We pride ourselves on not just having the most innovative technology but the best customer service team in the business, and we want to make sure those stories are told. From Blue Nile leveraging their BigQuery investment to improve engagement and revenue, to Chick-fil-A seeing a major increase in conversions and new memberships, we’re proud to highlight their successes.

From the time we started working with MessageGears, the experience has been great! One huge benefit of working with them is the excellent support, and the response data we get from them every hour. -Rohit B., Expedia

What it means to be a Gearhead

We’re proud of the talented, dedicated, and diverse group of people we’ve assembled to build a company that prioritizes strong, long-term relationships and customer success. Our nine company values are talked about at every weekly company meeting, and we celebrate and reward team members for going above and beyond.

We’ve been purposeful from the beginning about fostering a culture that prioritizes innovation and customer success while taking pride in what we’re building. This is a truly special place to work full of amazing people that care, and I wanted to make sure that came across.

What’s next?

I invite everyone to look around and see the great things we’ve been working on, and reach out if you’re curious about how we can help you create better customer experiences. There will be continued team growth, exciting new features and integrations, and tons of new customer success stories to share in the coming months, so make sure you’re subscribed to our newsletter below to stay up on everything. I’m excited that the branding represents our company so well, and I can’t wait to share more news really soon!

Thanks to the entire marketing and product team at MessageGears for their hard work, and to Narwhal Digital for being great partners in helping us execute!

About the Author

Will Devlin

A 18-year veteran of the email marketing industry, Will has been focused on leading marketing strategy and execution for MessageGears since 2014. He has extensive experience on both the retail customer and service side of email marketing, and he’s interested in helping businesses better understand how they can make the most of the work they put into their email campaigns.

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