While conversations with our customers over the years have made it clear just how beneficial MessageGears’ platform is to the bottom line of the enterprise organizations we work with, we wanted to better understand the real-world impact — financial and otherwise — our unique customer marketing platform setup had for enterprise organizations.
The Total Economic Impact (TEI) of MessageGears, published in September 2021, is a commissioned study conducted by Forrester Consulting on behalf of MessageGears. The bottom line is that the positive impact has been tremendous across the board, but let’s break it down a bit further to see what Forrester found in its conversations and thorough examination of the data.
Forrester found that customers saved the most money overall on their way to a 400+% Return on Investment, saving $2.6 million. Customers reported increased efficiency gains from using MessageGears, allowing CRM and I.T. teams to be more productive without hiring additional employees to help manage the platform.
“Before MessageGears, we had to hire four additional data architects on the CRM side to help manage all of our marketing campaign work,” said a senior manager of marketing operations at a big-box retailer. “This does not include a senior I.T. analyst we had to hire for other tasks.”
And these were highly paid hires they had to bring in to help with implementing and managing their previous platforms. That same marketing ops manager reported having to hire several data architects at $135 per hour just to help with marketing campaigns. None of that has been necessary with MessageGears.
Eliminating Prior Solutions
MessageGears enables customers to replace existing vendor and homegrown solutions, consolidating them into the MessageGears platform because of our ability to tap directly into their data wherever it lives. Doing so saved them more than $2.3 million.
“We knew that our previous vendor was not going to be able to handle the volume and scale to the level we were planning for,” said a senior CRM operations manager at a telecommunications company. “The execution with that vendor was what I would deem as very linear. We would only be able to deploy one thing at a time, so we would have to order all of the campaigned appointments in such a way that we would not overload them with volume.”
Other customers talked about issues with fragmented and delayed data, along with significant workload issues after having to spend lots of time rebuilding all their campaigns in the cloud, building segmentations, writing business rules and testing all their controls. Along with the expense of time, they had to hire data architects and contractors to manage it all.
Since MessageGears lives directly on top of their data, customers reported being able to deploy multiple marketing campaigns in real time at scale across email, mobile push, and SMS. With a higher volume of more personalized campaigns, they enjoyed $5.7 million in incremental income.
“It used to take a long time to import the list and then process and send the campaigns out on other providers,” said the VP, Retention, at an internet retailer. “Our email campaigns used to go out later, and we did not have much flexibility.”
Customers saw that, along with greatly increased campaign velocity and the ability to send out multiple campaigns at the same time, they also saw a boost in open rate, likely due to a higher level of relevance in the messages themselves.
In addition to those benefits Forrester could attach a specific number to, there were several others that clearly helped customers:
- Simplified data management and connectivity: MessageGears’ ability to sit on top of customers’ existing data warehouse eliminated the need for them to transfer data to an ESP’s cloud
- Fast and simple integration: Customers reported a very simple and fast integration to MessageGears’ platform
- Real-time access to data: The aforementioned live data access helped them send more timely, relevant, and personalized campaigns across all channels
- Intuitive platform: Customers said the platform is easy to use without team members needing a technical background
Let’s Talk About 413%
If a 413% ROI sounds like what your team is looking for out of your next customer marketing platform, download the TEI report to get all the details on how we’ve delivered for others. And it’s easy to start the conversation to find out how MessageGears can make it happen for you. We’d love to discuss how we can help your enterprise organization maximize the impact of the data you’ve collected and create great experiences for your customers every day.