Addressing the Unique Messaging Needs of the Enterprise Marketer
You don’t want your company to be treated like every other company. You have unique needs, depending on your industry, your target customers, and your size. It seems unthinkable that enterprise brands would just accept that the email service provider they’re working with was built to serve the mid-market, but that’s what so many of them do every day. They work with ESPs that were typically built decades ago with the broad mid-market customer in mind.
They do this even though they know their needs for data and scale are far different from smaller companies. But they accept it because they don’t know anyone is built for them. They deserve a messaging partner that understands what makes the Super Sender different, and why the marketing cloud ESPs aren’t set up to serve them in the manner they need.
MessageGears Segment Expands with support for Facebook custom audiences and Google Customer Match
Although the industry puts a big effort on making the most of the moments that matter, ultimately marketers need to communicate with their customers in the way that their customers think of them. This means a constant two-way relationship between brand and consumer — not just sending messages (although cross-channel messaging is increasingly important), but staying top of mind in all channels, both active and passive. That’s why MessageGears has introduced support for Facebook Custom Audiences and Google Customer Match as destinations within its Segment product.
Why Thoughtful Personalization is Even More Important Today
Savvy marketers have seen the winds blowing toward personalization as more a necessity than a “nice to have” over the past decade, as various technological advances have made it more possible than ever before to send marketing campaigns that make your customers feel like you understand their particular needs.
And the more enterprise brands that take advantage of that technology, the more expectations rise for you to do the same.
An Intro to SMS: How It Can Elevate Your Marketing Programs
Previously, I’ve written about the importance of mobile push notifications in your marketing plan, and how ditching the SDK might be the thing your marketing program needs. Today, I’d like to talk a little bit more about mobile messaging, but with a different channel: SMS.
Why Now is the Right Time to Make the Switch to MessageGears
For many marketing and I.T. teams, there are few things they’d less readily volunteer to do than switch from their current email service provider. We hear it all the time. Even when they acknowledge the problems they have that seem insurmountable, their last switch was so difficult and time consuming — even after they were told it’d be easy — that the devil they know can seem like a better bet than the one they don’t.
