With the recent roll-out of our cross-channel capabilities, MessageGears is putting a focus on empowering mobile marketing messaging and driving more audience engagement through a user’s mobile device. We’re complementing our cross-channel offering this week with Deep Linking functionality, now available as part of the MessageGears platform.

Through Deep Linking, we will have support for both iOS Universal Links and Android Deep Links, enabling marketers to create content in email or SMS messages that opens links to destinations within their app instead of in a mobile browser. For example, if you’re sending a hot new deal to a recipient for a purchase page that is part of your app, you can have mobile users go straight to the application, while desktop users and recipients without your app land at your destination URL on your website, just like today.

It’s no secret to most marketers that personalized messages get a better engagement and conversion rate than static, one-size-fits-all ones. With inboxes and mobile phones as busy as they are today, consumers want the messages they receive to be relevant to them. Those are the messages they’ll respond to. Not only does it interest them more, but it shows you see them as more than a persona. They’re an individual, and personalization is part of acknowledging that.

But how do you do it effectively and seamlessly when delivering campaigns across multiple channels, from email to mobile? Our recent webinar discussed the five tools you can put to use to improve the engagement levels with your campaigns, while putting the data you’ve collected to good use.

After years of focusing on reinventing and improving how email marketing at scale works for the world’s biggest brands, MessageGears is thrilled to announce our new cross-channel orchestration capabilities. These exciting new tools enable marketers to orchestrate complex, cross-channel campaigns that utilize all of their live, internal data to reach customers at their preferred channel — whether that’s email, push, or SMS.

This evolution has been years in the making, as we’ve seen the changing technology needs of our clients, and the expectations of their customers continue to grow. In order to empower enterprise marketers to send the campaigns they want, cross-channel capabilities were essential. And, when you combine the upgraded platform with direct access to your data, the benefits become clear pretty quickly.

Every enterprise marketer knows the challenges of messaging change dramatically at scale. Customers demand — and expect — a highly personalized experience from brands of this size, but legacy marketing clouds and traditional ESPs aren’t built to enable Super Senders to do that. Maybe you can send to multiple channels, but your ESP’s disconnected setup hinders your ability to deliver the kinds of campaigns your customers will respond to. And what’s worse is you probably think that’s just the way it has to be.

MessageGears is envisioning a better cross-channel experience. In our latest webinar, MessageGears CEO Roger Barnette and Chief Product Officer Dan Roy discussed our mission to create tools that meet the unique needs of enterprise marketers and showed off our revolutionary new cross-channel orchestration capabilities that empower marketers to send the right message to the right person at exactly the right time — and now, to the channel that will deliver the best results.

When enterprise marketers survey the landscape of email service providers, what do they see in front of them? Is there an array of options, a sea of possibilities with a host of vendors ready to provide them with the tools they need to deliver the sorts of cross-channel messaging campaigns that get results?

Or do they run into walls during the RFP process, seeing the same answers from everybody? Do they all promise to lasso the moon and pull it down from the sky, only to fail to live up to the hype? And, over time, does it become easier and easier for them to think all ESPs talk a bigger game than they can deliver? In which case, what’s the difference who they choose?

We’re well aware of some of the perception that exists among many enterprise marketers. Our recent research looked to better understand their attitudes toward ESPs and the RFP process in general. We wanted to see how satisfied they were with it, and how it’s shaped their attitudes toward our industry.