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MessageGears Research: Largest Companies Stay with Unpopular ESPs

MessageGears Research: Largest Companies Stay with Unpopular ESPs

Jeff Haws
Research

The larger the company, the less enthusiastic their marketers are about the performance of their Email Service Provider, and — paradoxically — the less likely they are to change to a new ESP.

That was one of the chief findings of our 2018 ESP Satisfaction Report, for which we surveyed 101 marketing professionals, at companies that send at least 10 million emails per month, to research a wide range of their views toward their ESP. (Note: To register for MessageGears’ Jan. 30 half-hour webinar discussing this topic in detail, click here)

It wasn’t surprising to us that we found plenty of mixed feelings across the board toward ESPs. The stark nature of this particular finding was striking, though. It was one of the clearest statistical trends our survey showed — company size is a significant factor both in lower ESP satisfaction and in lower openness to change.

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