The importance of having accurate and reliable data for your customers cannot be overstated. Making sure you’re able to send timely and relevant messages to your customer base is crucial to running successful marketing campaigns. This sounds like a no brainer when it comes to marketing, but it’s a challenge all marketers constantly face.

Audience Recording — MessageGears Segment’s newest feature — makes your customer data more reliable and actionable than it’s ever been before. Since the MessageGears application has direct access to your data, we can accurately streamline data feedback loops with modern cloud data warehouses such as Snowflake and BigQuery. Audience Recording allows users to record the exact state of their recipients when they were sent, including the data enrichment provided by the MessageGears Segment product. This dramatically increases data integrity as marketers use it to make decisions in their future campaigns.

MessageGears has partnered with Sageflo to launch a joint solution that helps enterprise marketing organizations take distributed marketing, through-channel marketing, and brand-to-local marketing coordination to the next level via a combination of MessageGears customer marketing platform and Sageflo Radiate. The joint solution provides a distributed marketing and distributed sending engine that enables corporate marketing organizations to empower local marketers to build highly personalized and focused messaging campaigns while still imposing corporate standards that matter to them.

For any enterprise organization that needs to provide and coordinate email, push, and SMS messaging capabilities for locations and representatives at the local level — quick-serve restaurants (QSR), professional sports leagues, record labels, and direct sales organizations are common examples — the challenge can lead to restrictions and operational overhead that prevent the sorts of personalized campaigns that truly drive customer engagement and loyalty.

One of the biggest steps any B2C Marketing team can take toward better personalization of their messaging campaigns is to get their data centralized in a way that’s easy to manage. That’s why we brought in our friends at RudderStack recently for a webinar to discuss how their own product helps Super Senders accomplish this, and all the ways getting your customer data in order can help you do more with it. MessageGears and RudderStack fit well together because we such similar viewpoints on the world of data and marketing — It’s your data, and you should control it. Other ESPs make you copy it, but MessageGears doesn’t. Most CDPs make you copy your data, but RudderStack doesn’t.

So how do you get to the point where you truly have your data centralized and fully under your control? In the webinar, data experts talked through the steps you can take to go from an organization whose data is scattered in a million different places to being one that can move with speed and efficiency to use that data in a way that helps you communicate better to your customers. In this recap, we’ll go into the tips they gave on how to get from here to there.

How do you power great customer experiences?

Looking around, it seems pretty clear that marketers are becoming more likely to utilize data in real time to power customer interactions (This lookbook that Movable Ink released last week showcases a few examples). And, as consumers, we’re getting more comfortable expecting these experiences — show me my rewards points balance or recommend a trip for me in an email, and I expect it to be my up-to-date balance or a relevant destination I would like to go.

We’re still coming down off the high of Accelerate earlier this week, our first Customer Marketing Summit and a tremendous opportunity for us to give back to our awesome customers that are doing such great work every day. We had a fantastic turnout of highly engaged attendees, along with an incredibly talented speaker lineup that made you never want to budge from your seat.