Marketers whose success depends on access to accurate, robust customer data have understood for a while now the importance of having that data consolidated into one centralized point of storage. But that value isn’t always easy to quantify and put into numbers that the average marketer can fully understand.
In our latest webinar, Aron Clymer (Founder & CEO, Data Clymer) shared the work his company did with Major League Baseball’s San Francisco Giants, utilizing the capabilities of modern data platform Snowflake to give their Marketing and Sales teams the ability to use it in ways they never could before — and with impressive results to go along with it.
In late July, Google announced a set of new features for their Gmail and G Suite products including enhancements to chat, virtual meetings, and admin controls. But the announcement that got the most press was Gmail’s pilot program for a project known as Brand Indicators for Message Identification, or BIMI. Google’s pilot program is a limited, invite-only test, but it signals Gmail is joining the work toward adopting the BIMI standard.
When Super Senders explore switching to a new ESP, they inevitably hear pitches where an ESP’s sales rep makes numerous claims about how easy they’ll be to work with, and how everything they want to do is possible on this new platform. They’ll see slide decks and videos and maybe even some hands-on demonstrations of the product so they can get a feel for the user interface.
When designing Engage, we wanted to ensure that users could have simple and straightforward API access to data no matter their data or access pattern. Although we’ve previously written on how Engage’s easy access to data can let marketing teams power communications in real time, I think it’s worth exploring the different ways users can interact and access their Engage data and review a few use cases for developers or technical marketers to use data in real time.
One thing the most innovative marketers are learning is that mere personalization isn’t always enough to send messaging campaigns that truly resonate with your customer. You need to go beyond the behavior and understand the why. In our latest webinar, Michele Grant (CEO, co-founder of Block + Tackle) joined us to discuss the future of content as data, and why it’s essential that you contextualize the customer experience in order to send the types of messaging campaigns that really deliver results.