Nearly every week this year, we’ve published another blog post, on a variety of topics revolving around the email marketing world. We strive to be authentically helpful, providing content that informs and advises, trying to draw on our collective experience in the industry to help you become a better, more data-driven marketer.
Over the course of the year, some blog posts stood clearly above the rest when it comes to web traffic and popularity. Sometimes, we can see clearly why one stood out to readers, but sometimes it’s harder to tell why one gained more attention than others. So, we thought it’d be interesting to dig into the data and pull out our five most read blog posts from the year that’s soon coming to an end.
This was a big moment for us, moving from being an email-only company to having a full-feature cross-channel platform to empower marketers to build campaigns that spoke to customers across email, mobile push, and SMS. It may have been the biggest evolution in our history as a company, and this blog post provided an overview of the features so that readers could understand the power of the refreshed MessageGears platform.
Some of our more popular blog posts this year were based on Brad Gurley’s deliverability research. With all the messages we send for large clients, we have access to a huge amount of generic sending data. In this case, Brad was curious if the fears about the “New Gmail” launch and its ease of unsubscribing had come true — did brands see an uptick in unsubscribe rates? It was an intriguing question, and objective data provided the best route for getting the answer.
This was a bit of a call to arms from our CEO, Roger Barnette, trying to channel the difficulties of so many enterprise marketers we’ve talked to over the years, frustrated by their ESP but powerless to make a much-needed change. For Super Senders, the MessageGears customer marketing platform has numerous advantages, especially when it comes to enabling marketers to use all the data at their disposal to personalize their interactions with customers. Roger’s blog post wondered aloud why so many brands settle for less than the best, and why that needs to change.
We’ve been excited about Google AMP for Email ever since we started reading about the possibilities of what it could do for email marketing. We really believe it could be one of the most significant changes we’ve seen to how customers engage with the inbox. So, we were thrilled to be able to announce that we were among the first email service providers to offer support for AMP, allowing our customers to be able to begin realizing all the potential that it brings to their marketing.
Rakuten is one of our most data-driven and ambitious customers, with a super-smart, talented team that works every day to find new ways to use data in order to enhance the customer experience. So it was a proud moment when Rakuten’s Mark Stange-Tregear talked about how having MessageGears + Snowflake has completely changed the way they utilize their data, and how seamless that combination is for them. This blog post looked at all the ways Rakuten benefits from having their data in Snowflake and MessageGears helping them access it.