It’s important for marketers to recognize that consumers are expecting digitally led experiences, while brands across many industries struggle to modernize and keep up with that demand. These brands are disrupted.
So who are the Disruptors? They’re more modern, born in the digital age to solve problems without the burden of old-school thinking, red tape, and overhead. They’re modern brands pushing everyone to modernize behind them, and shaping how consumers expect all businesses to behave.
They’re digitally native companies like Uber, Netflix and Amazon, high-growth brands who prioritize speed and innovation. They’re companies like Snowflake that come up with a new way to approach data storage and ride it to a record IPO. They’re fintech startups like Chime and Square that make banking fun and easy, maybe for the first time. They’re security-minded brands like CLEAR that tap into the need for a new way to verify people’s identity and give consumers a reason to opt in by helping them get better access to the things they want.
To be like these innovative brands, you need to be able to move quickly, to put the data you have to use, and to connect on a deep level with your customers. That’s where MessageGears comes in.
We believe it takes a Disruptor to know a Disruptor. At MessageGears, we’re reshaping how brands approach communication with their customers by offering something completely unique — the ability to access everything they know about their customers in real time so they can create meaningful, personal conversations across multiple touchpoints.
From the outset, we took a risk that this technology would catch on, that enough Super Senders would have felt the pain of the marketing cloud solutions for long enough that they’d see the value in what we were doing. In a sense, what we were — and are — doing was revolutionary. A lot of companies weren’t ready for it yet 10 years ago. But today, the need for more personalized marketing and our ability to give you cross-channel messaging campaigns that utilize live, real-time data with our unique direct connection to your database are attracting a lot of big-name attention across various industries.
So we understand the mindset of you, the Disruptor. And the Disrupted who want to put in the work to change course. But not only do we get it, we also can help you get there.
With that direct data connection comes so many possibilities. It’s deceptively simple — you might even wonder why no one else had ever done this — yet powerfully different. Speed and efficiency are huge priorities for Disruptors, which means the technology they use needs to empower them to do their job rather than throwing up more obstacles.
That’s precisely what we exist to do — connect you to your data and provide you with the tools you need to just use it. On your terms. At your speed. In whatever way your strategy dictates. That’s the way you win. That’s the way of the true Disruptor. Want to join us? Let’s talk.
Jeff Haws
As MessageGears’ Senior Marketing Manager, Jeff is focused on producing engaging and thoughtful content that resonates with enterprise marketers, helping them to better understand how MessageGears makes their jobs easier. He’s passionate about understanding the way data impacts messaging, and he’s also hopelessly obsessed with baseball.
