Blog

MessageGears Introduces Amazon Redshift Native Integration 

Sep 29, 2021
Danielle Briner

Here at MessageGears, we believe your data should work for you, not the other way around. 

What Does This Mean? 

Let’s dig into it! 

For Enterprise Marketers 

For enterprise marketing teams, it means fast access to customer data in real-time while MessageGears lives alongside their data in a modern data warehouse, like Amazon Redshift, Snowflake, or Google BigQuery. Therefore, maintaining a 360-degree view of the customer with the most up-to-date information to create segmentations and launch campaigns. 

With Redshift as your true system of record for cross-channel marketing, enable your enterprise marketing team to leverage the true power of Redshift during audience segmentation, personalization, and external campaign processing in MessageGears Segment. 

Use your Redshift data to create dynamic, personalized marketing campaigns and easily orchestrate and automate across email, push, and SMS in MessageGears Message. 

TL;DR

  • Access customer data in Redshift for segmentation and marketing 
  • Orchestrate dynamic, personalized cross-channel campaigns 
  • Seamlessly stream data into Redshift for internal reporting 

For I.T. Teams 

For I.T. Teams, it means a simple SQL query to pull data from their modern data warehouse, and the ability to set up guardrails for the marketing team to use their data quickly and efficiently. Along with this, I.T. teams can enable features like Audience Recording to influence future sends and parallelization of extraction, resulting in faster job execution. 

Like our alternative integrations, the native Redshift integration provides users with performance efficiencies through the Redshift Unload and Redshift Copy bulk operations. These operations allow Redshift to quickly operate on large quantities of data, as compared to a typical JDBC with a single row at a time. This reduces the load on the Redshift instance and the duration of connections to Redshift. 

TL;DR 

  • Harness the speed and agility of Redshift native connectivity as opposed to MessageGears’ classic base connection 
  • Enhance performance capabilities by plugging into the true power of your modern data warehouse 
  • Reduce load instance and connection duration using Redshift 

Takeaways 

MessageGears is the only cross-channel marketing platform purpose-built for Super Senders using Amazon Redshift, allowing it to remain the central database of record while marketers send highly dynamic and personalized campaigns using all of the data available. No more replicating, syncing, and storing data in a marketing cloud. This is how Super Senders do cross-channel messaging. Want to see how you can make the most out of your data? Let us know @messagegears. 

About the Author

Danielle Briner

As the Product Marketing Manager at MessageGears, Danielle Profita Briner oversees the creation and execution of our Go-To-Market Strategy for the entire MessageGears product suite. She applies her background in content strategy and software to organize, establish, and produce meaningful content for our current and future clients.

413% ROI in 3 years

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413% ROI in 3 years 

Download the Total Economic Impact™ Report to find out how.

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