How MessageGears Helps the Modern Marketer

Jun 10, 2021
Jeff Haws

MessageGears is known in the email marketing industry as the customer engagement platform that greatly improves your access to data. And we wear that badge proudly. We were built with the intent of letting enterprise marketers do more with their data, and we deliver on that promise for dozens of customers every day.

But, as transformational as removing barriers to your data is for enterprise marketers, there’s a lot more to MessageGears. Our customer engagement platform has a ton of features and benefits to help make any marketer’s work both more impactful for the organization and more fulfilling for the marketer themselves.

Easy cross-channel customer journeys

If you’ve spent any time sending messaging campaigns, you’ve seen a visual journey builder before. For many marketers, it’s become a feature they simply expect an ESP to have. Not only do we offer easy-to-use drag-and-drop capabilities, but we also have some awesome features others don’t offer.

With MessageGears Segment, you can use our visual journey builder to put together one campaign that takes into account email, mobile push, and SMS to enable you to reach customers on the best channel for each campaign you’re sending, based upon your or the customer’s preference.

In addition, during the audience segmentation process, FastCache allows you to see live, updated audience counts of each segment in mere seconds rather than the hours it often takes with other platforms. Not to mention, you can easily make changes to your journey as it’s being built — delete and move nodes, even undo and redo actions as you create your segmentation.

Dream and do

Every marketer has those campaigns they’ve dreamed up but haven’t ever been able to execute for various reasons. Most of those reasons have to do with heavy ESP software getting in the way of you just being able to take an idea and run with it. Does this sound familiar? There’s too much waiting and too much distance between your data and the cloud where you’re doing most of the work for you to have the sort of flexibility you really need.

At MessageGears, we pride ourselves on asking teams for the toughest messaging campaign they either haven’t been able to run or that took them forever, and we’ll make it happen during a short Proof of Concept. Not in theory, but with your actual data. Typically in less than a day. Maybe even a couple of hours.

At MessageGears, we pride ourselves on asking teams for the toughest messaging campaign they either haven’t been able to run or that took them forever, and we’ll make it happen

Think about the possibilities of being able to come up with a messaging campaign idea you know will be successful, and having the flexibility to start working on it as soon as you sit down at your computer in the morning. As long as you have access to the data you need in order to do it, nothing else is standing in your way with MessageGears.

Greatly reduce I.T. involvement

You don’t have anything personal against your I.T. team, but you want to have more independence that you currently have, and you want access to your data now, not later. You end up having to get them to do all sorts of things for you, and it’s not uncommon for them to either say no or to put you into a long queue that essentially means you’re out of luck.

MessageGears can free you from much of that because we get out of your way; the manner in which MessageGears’ customer engagement platform works essentially takes I.T. out of the equation much of the time. As the marketer, everything is right there at your fingertips. All you have to do is put your creativity to work.

Not only will this make you and your team more productive, but it will also

Eliminate many operational tasks

How much of your time is devoted to cleaning up tables of data, performing syncs with your ESP, and then waiting on a sync to complete so you can continue your work? If you’re like most of the other enterprise marketers we talk to every day, these sorts of tasks suck up an inordinate amount of your time from day to day. Not anything that’s increasing revenue or making the customer experience better, but simply trying to sort through logistical hassles so you can begin to do your real work.

Is that what you got into marketing to do? Or do you want to come up with interesting new ways to target customers, write compelling copy, test competing versions, and analyze the results? With MessageGears, you can stop all the waiting and the operational gridlock. Just put all your energy into the work you enjoy.

This really matters. Our recent research found that barely half of email marketers who considered their work to consist mostly of operational tasks would go into email marketing again if they could go back and start over. Meanwhile, 80% of those who said their work was completely or mostly strategic said they would go into email again. Work fulfillment creates happier employees, and happier marketers do better at their jobs.

These are just a few of the ways MessageGears makes the life of the marketer easier. Giving you direct access to your live, real-time data is a hugely important part of what we do, but we’ve also put a lot of thought into how to make our customer engagement platform one that can truly transform the work of enterprise marketers. Want to see for yourself how we can do that for your team? Get in touch today.

About the Author

Jeff Haws

As MessageGears’ Senior Marketing Manager, Jeff is focused on producing engaging and thoughtful content that resonates with enterprise marketers, helping them to better understand how MessageGears makes their jobs easier. He’s passionate about understanding the way data impacts messaging, and he’s also hopelessly obsessed with baseball.