Get Ready for Accelerate: A Customer Marketing Summit

Sep 09, 2020
Jeff Haws

It’s just a few days now until we go live with Accelerate, our first Customer Marketing Summit, coming virtually to computer screens all across the country Sept. 15. We can’t wait to spend the afternoon with some of the world’s foremost experts on messaging, marketing, and creating a personalized, immersive experience for your customers. Invitees will learn how to do their jobs better, some will walk away with prizes, and we’ll have surprises in store throughout the day.

What can you expect at Accelerate? Here are some of the talks and panels we’re most looking forward to:

Keynote: Horst Schulze on Generating Extraordinary Customer Loyalty

We’re excited to welcome author, consultant, and Ritz-Carlton co-founder Horst Schulze as our keynote speaker. He’s a world-renowned expert on helping companies deliver experiences that produce unparalleled customer satisfaction and loyalty. He’ll discuss what you must do to create a healthy corporate culture, the secret to exceeding customer expectations, and the words no customer ever wants to hear.

He has a tremendous amount of experience in marketing and customer experience, and he’ll be sharing his knowledge in a stimulating talk about achieving customer excellence that you won’t see anywhere else.

Achieving and Activating a 360-Degree Customer View

In this insightful panel, marketing and technology leaders from Blue Nile, Slalom, and Stylist will discuss the importance of a comprehensive, consolidated view of customer information and how that helps them serve those customers better.
Featured speakers include:

  • Himanshu Sinha, Blue Nile
  • Natasha Gandotra, Stylist
  • Dave Smith, Slalom
  • Moderated by Nick Ziech-Lopez, MessageGears

Data-Driven Tactics that Strengthen Customer Loyalty

In this panel, marketing practitioners from Culver’s, Phrasee, Movable Ink and more talk about how they’re using data to deliver highly personalized programs that strengthen customer loyalty. You won’t want to miss the chance to hear these experts discuss how they’re continuing to find innovative ways to foster loyal brand advocates.

A Frictionless Future: MessageGears Product Roadmap

Topping off it all at the end of the day will be an exciting and in-depth peek into our product roadmap with CEO Roger Barnette, CPO Dan Roy, and Director of Product Strategy Nick Ziech-Lopez.

Data will continue to fuel meaningful interactions and help brands stay on top of customer expectations in the coming years, and how brands are able to quickly and easily access and utilize it will be critical for success. MessageGears will showcase where we’re heading with our product and future direction as we close out Accelerate.

Live Q&A with Rakuten Rewards’ Mark Stange-Tregear

In an informal chat, Mark Stange-Tregear (VP, Analytics, Rakuten Rewards) will sit down with MessageGears VP, Solutions Taylor Jones to discuss how Rakuten Rewards (formerly Ebates) uses data to create hyper-personalized experiences at scale. They’ll also look into some of the big plans Rakuten Rewards and Mark’s team have in the coming months by using MessageGears’ tools.

It’s going to be a great afternoon Tuesday, and we can’t wait to welcome everyone into our little virtual home for the day. It’s invitation only, but you can still request an invite to attend. If you miss out, we’ll recap all the fun next week on our blog.

About the Authors

Jeff Haws

As MessageGears’ Senior Marketing Manager, Jeff is focused on ensuring the execution of the Marketing team’s vision, with customer messaging and communication at the forefront. He’s passionate about understanding the way data impacts messaging, and creating content that helps marketers do their jobs better.