Savvy retail marketers understand not only the importance of making customer data actionable, but also that third-party tools — and your own website — sometimes need a little help getting that instant access you need to keep messages live and relevant to their recipients.
Some of the reason for this is complex, but suffice it to say that it’s not feasible to hit your main database with the constant volume of API calls Super Senders need to make every single day. And that’s where MessageGears Engage steps in to be that bridge you need.
No other tool on the market is set up to make your data accessible, fully, live, and in real time, to anyone that needs API access to it. We built MessageGears Engage because we understand the challenges Super Senders face, and we wanted to address this very specific problem. Let’s look at a few examples of how retail marketers are using MessageGears Engage to better personalize their messaging.
Website experience personalization
For retail Super Senders, the website is the e-commerce engine that customers flood daily, browsing inventory, checking prices, creating wishlists, and making purchases. All the actions your customers take generate new data or change the data that’s in your database. And for Super Senders, huge web traffic numbers create a constantly evolving customer dataset. Not to mention all the internal data — inventory, pricing, etc. — that’s changing too.
And that creates a challenge for most brands trying to keep all their website’s data updating as fast as it needs to in order to reflect correct product information and provide personalized recommendations based upon the most recent customer activity.
That is, unless you have MessageGears Engage, which provides a way for your website to access the data it needs to keep everything updated to the minute. Because MessageGears Engage can handle unlimited API calls, nothing is going to overwhelm it, keeping your main database safe without jeopardizing your ability to create an amazing website experience.
Make Movable Ink even better
So many retail Super Senders use Movable Ink, and for good reason. It’s the industry leader in real-time render-on-open technology, allowing your marketing messages to update whenever the recipient opens them, providing all sorts of fun and unique ways for brands to engage with their customers in a personalized way.
But it takes API calls to make that happen, and Super Senders are sending tens of millions — if not hundreds of millions — of marketing and transactional messages every month. That’s a heck of a lot of opens, generating an incredible number of API calls. So if Movable Ink is trying to hit your main database with all of those, it’s bound to create problems. That can greatly limit the amount of data Movable Ink can realistically access.
MessageGears Engage, though, changes all of that. By using the Engage secure cache, you’re able to make any data immediately available to Movable Ink for personalization, massively expanding the possibilities for what you can do with render-on-open technology. Instead of only using a handful of data points, suddenly you can put to use any data points you’ve collected, greatly improving your messages’ relevance while also maximizing your investment in Movable Ink’s technology.
Make more data available to your ESP/CDP
For some Super Senders, one of the big challenges is that your data may be scattered among multiple places, making it difficult to access for most third-party tools like your ESP and CDP. While MessageGears Message can solve that for you by connecting directly to your main database, it could be that you’re looking for a solution that can help right now because you’re not ready to switch ESPs.
MessageGears Engage is a great solution to this problem because it requires virtually no transition time. We can turn it on and off with little more than the click of a button. And once we get you set up, it can suddenly make it seem like your data isn’t scattered around at all.
That’s because it’s essentially a central cache where the data you need can be consolidated and then updated at whatever interval makes sense for your marketing team. This can help retailers keep their campaigns up to date with the most recent data streaming into their database today while they begin the work of getting everything consolidated into a modern data warehouse that can make you ready to take another step forward.
Takeaways
For ambitious enterprise retail marketers, MessageGears Engage could be exactly the tool you need to make your customer data accessible live and in real time no matter how often it changes or what volume of APIs you need it to absorb. If you’d like to learn more, let’s schedule a time to talk to one of our experts so we can find out your specific needs and how MessageGears Engage can help.
Jeff Haws
As MessageGears’ Senior Marketing Manager, Jeff is focused on producing engaging and thoughtful content that resonates with enterprise marketers, helping them to better understand how MessageGears makes their jobs easier. He’s passionate about understanding the way data impacts messaging, and he’s also hopelessly obsessed with baseball.
