3 Reasons We
Love Data

A happy marketing sits at her desk
Feb 13, 2023
Elsbeth Russell

Love is in the air. Whether the love of a significant other, family member, friend or even a really well-made taco, there are so many types of love to celebrate. 

With that in mind, we’re taking the opportunity to proclaim our love of all things data. Yes, you read that right: data!

Read on to hear from some of the reasons we love data and why data is such as important part of the work that brands do each day.

#1: Data is an essential part of marketing

“Data, along with people, processes and technology, is a fundamental component of Modern Marketing! You cannot do great marketing without good, clean, relevant, connected, accessible and timely data. We love data, and we get our clients to love their data.”

Darren Rankine, Partner of Martech, Transparent Partners 

“You cannot do great marketing without good, clean, relevant, connected, accessible and timely data.”

“Every day, marketing leaders need to make such a wide range of decisions. Everything from which channels should get their budget, to how to optimize campaigns for performance, to which message is most resonant with a particular audience, and so so many things in between. Everyone has an opinion, but data wins the argument every-single-time. Data has not only turned marketing into this beautiful blend of art and science, but it helps marketing teams take the lead on driving revenue generation for their organizations.”

Natalia Dykyj, CMO, MessageGears

#2: Data helps solve problems

“We enjoy solving data problems with these new cloud platforms. We saw a company get a resolved customer identity while keeping the data within the four walls of their organization.”

Jared Hillam, Truelty

Large amounts of data allow us to find patterns in what people say and how they say it.”

“I work in Natural Language Processing and love using data to identify trends. We can find patterns in what people say and how they say it, which in turn allows marketers to identify specific words, phrases, or even emojis that resonate with customers. Digging into this data is a great way to turbo-charge marketing content, whether that’s email subject lines, push notifications, or a simple SMS, as it often brings up surprising results. For instance, many marketers believe that long email subject lines don’t perform well, or that it’s not worth using emojis, but the data often shows otherwise. The patterns we find in this data can then be applied across more content, ensuring it performs better and better over time.”

Trevor Beers, Senior Data Scientist, Phrasee

#3: Data leads to creativity

“I love data because it allows me to be creative. There’s so much that you can do with data, from creating data in different ways, analyzing it with new approaches, telling stories to others with data, playing with new data tech… The list really does go on and on. Sometimes people think working in tech or data isn’t a creative venture, but I really think working everyday with data gives me creative freedom I’ve never had in any other field I’ve worked in.”

Jordan Peck, Snowplow, Principal Data Strategist

When you bring [data] to life to craft a story or relevant experience, that is where the true magic lies.”

“Everything starts with data. I love data because it can be the starting point for anything. It’s a way to create organization and can even provide clues to map the best path forward. In approaching any new endeavor, I find myself asking first – what do I know? We’re constantly gathering data, whether we realize it or not and using it to learn, validate and or formulate theories – collecting pieces of info, organizing it and consciously or subconsciously acting based on it.

Data is knowledge. And it doesn’t lie (at its core), though it can be interpreted in different ways. It can help tell stories and reveal insights. It can challenge our preconceived notions and help us see things in a new light.

For our customers, personalization is nothing without data. Though the key to unlocking it’s full potential is not just in having data or gathering it. The power lies in being able to activate it. To transform it. The Movable Ink platform automatically transforms data to generate the most engaging creative content for each individual across touch points. Brands that harness its power are rewarded with customer loyalty and growth.

In that way, there is beauty in data. When you bring it to life to craft a story or relevant experience, that is where the true magic lies.”

Monica Mahale, Director, Product Marketing, Movable Ink

What’s your reason for loving data?

So what about you? Do you share our love of data? 

Whether you’ve helped your brand take control of its data program or used data to execute on an important campaign, we know so many of our customers and partners have done amazing things with data.

Want to tell us about your love of data? Tweet us at @MessageGears or tag us on LinkedIn!

About the Author

Elsbeth Russell

Elsbeth has nearly two decades of experience helping brands attract and engage audiences through content. For the past six years, she’s been dedicated to helping B2B companies in the email marketing space connect with audiences through community building and social media marketing.