12:15-12:45pm ET

Speaker: Neil Hoyle, Chief Measurement Strategist, Google

The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored. In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, says Hoyne. Clear, non-technical, and filled with sharp insights gleaned from Hoyne’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.

1:25-1:40pm ET

Speakers: Vivek Sharma, CEO, Movable Ink; Roger Barnette, CEO, MessageGears

We live in a world where people expect businesses to understand them and speak to their individual desires. Today, more than ever, people have the power of choice. Movable Ink helps businesses earn attention in a world, where time is precious and creativity is power. In this executive fireside chat, MessageGears’ CEO Roger Barnette speaks with Movable Ink CEO Vivek Sharma about how magical moments are created at scale for big brands.

2:25-2:55pm ET

Speakers: Liz Haferkorn, Assistant Marketing Manager, Culver’s; Dave Ragals, Sr. Director, Accounts, MessageGears

The team at Culver’s wanted to empower their local restaurants to use their own customer data and help drive personalized email marketing while maintaining brand control. In this session, Culver’s Liz Haferkorn speaks with MessageGears’ Dave Ragals about how we teamed up with Sageflo to create the perfect solution to utilize all of their data while putting their local operators in a place to own a part of the message.

3:20-3:50pm ET

Speaker: Stephanie Mehta, Editor-in-Chief, Fast Company

When the robots come to take our jobs, what skills will matter most? Machines are capable of outmaneuvering humans at almost anything; they can even teach themselves to play strategy games like chess and Go. But, to paraphrase superagent Ari Emanuel: “Find me the machine that can think like Larry David.” The future, increasingly, belongs to creative thinkers whose brains don’t follow a traditional set of rules. Fast Company Editor-in-Chief Stephanie Mehta is the rare business editor who talks to pure creatives like Pharrell Williams and Kerry Washington and corporate leaders. Drawing on 10 years of Fast Company’s reporting on the Most Creative People in Business, Mehta explains how to bring a creative, rule-breaking mindset to any aspect of business, from engineering to marketing to forecasting and planning.

4:30-5:15pm ET

Speakers: Roger Barnette, CEO, MessageGears; Craig Pohan, CTO, MessageGears

MessageGears’ mission is to make it easier for the world’s largest brands to access the data they have about their customers, where that data already resides. Our offerings and enhancements are always driving towards a “frictionless future” where marketers can dream and do and not have to worry about technical limitations. In this session, MessageGears CEO Roger Barnette and CTO Craig Pohan discuss our vision and unveil what users can expect to roll-out in the coming months.