Resources
Data trends. Martech best practices. Hot takes. The strategies and solutions shaking up the market. Get all that and more in MessageGears’ resource library. We’re full of insights on customer engagement, data activation, and personalization.
Blogs
5 best practices for email deliverability
Read more about 5 best practices for email deliverability
Goodbye reputation charts: Google sunsets Postmaster Tools v1
Read more about Goodbye reputation charts: Google sunsets Postmaster Tools v1
Customer engagement without compromise: Inside MessageGears’ data security model
Read more about Customer engagement without compromise: Inside MessageGears’ data security model
Responsys is dying
Read more about Responsys is dying
CTO + CMO alignment: Eliminate costly data replication
Read more about CTO + CMO alignment: Eliminate costly data replication
Transactional email marketing strategies: How to layer in personalized promotions for opted-in recipients
Read more about Transactional email marketing strategies: How to layer in personalized promotions for opted-in recipients
What is a lookalike audience? (And how does it work?)
Read more about What is a lookalike audience? (And how does it work?)
Data modeling techniques for modern data warehouses
Read more about Data modeling techniques for modern data warehouses
Case studies
Chick-fil-A uses MessageGears to ensure customer privacy
Read more about Chick-fil-A uses MessageGears to ensure customer privacy
How OpenTable reduced campaign production time by 80% with MessageGears
Read more about How OpenTable reduced campaign production time by 80% with MessageGears
MessageGears helps Musictoday send more personalized, dynamic content
Read more about MessageGears helps Musictoday send more personalized, dynamic content
MessageGears is a catalyst for growth at Active Engagement
Read more about MessageGears is a catalyst for growth at Active Engagement
Telefónica uses real-time targeting to drive mobile app activation, engagement, and retention
Read more about Telefónica uses real-time targeting to drive mobile app activation, engagement, and retention
Digicel triples mobile engagement and increases retention by over 50%
Read more about Digicel triples mobile engagement and increases retention by over 50%
Three UK increases revenue by 79% with real-time mobile messaging
Read more about Three UK increases revenue by 79% with real-time mobile messaging
MessageGears and Snowflake help OpenTable take full control of their data
Read more about MessageGears and Snowflake help OpenTable take full control of their data
Guides
12 cost-saving martech tips for enterprise leaders
Read more about 12 cost-saving martech tips for enterprise leaders
Martech buyer’s guide
Read more about Martech buyer’s guide
A retailer’s guide to better data activation in marketing channels
Read more about A retailer’s guide to better data activation in marketing channels
Your guide to better data activation
Read more about Your guide to better data activation
MessageGears consumer engagement report
Read more about MessageGears consumer engagement report
The guide to your Salesforce divorce
Read more about The guide to your Salesforce divorce
The enterprise guide to taking personalization beyond the status quo
Read more about The enterprise guide to taking personalization beyond the status quo
The enterprise perspective on AI and customer engagement
Read more about The enterprise perspective on AI and customer engagement
News
New segmentation capabilities from MessageGears give marketers more autonomy and targeting flexibility
Read more about New segmentation capabilities from MessageGears give marketers more autonomy and targeting flexibility
MessageGears Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report
Read more about MessageGears Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report
MessageGears introduces multi-destination external campaigns to increase efficiency and reduce compute costs for enterprise brands
Read more about MessageGears introduces multi-destination external campaigns to increase efficiency and reduce compute costs for enterprise brands
MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program
Read more about MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program
MessageGears appoints Eugene Yukin to accelerate product innovation and customer-centric growth
Read more about MessageGears appoints Eugene Yukin to accelerate product innovation and customer-centric growth
MessageGears partners with Databricks to power native data activation in enterprise marketing campaigns
Read more about MessageGears partners with Databricks to power native data activation in enterprise marketing campaigns
MessageGears announces enterprise campaign efficiencies for data-driven brands
Read more about MessageGears announces enterprise campaign efficiencies for data-driven brands
MessageGears report reveals 70% of enterprise retail brands prefer composable customer data solutions
Read more about MessageGears report reveals 70% of enterprise retail brands prefer composable customer data solutions
Webinars
Crawl, walk, run: How to implement a composable CDP
Read more about Crawl, walk, run: How to implement a composable CDP
Understanding composable CDPs
Read more about Understanding composable CDPs
How Chewy creates truly cross-channel campaigns with direct mail
Read more about How Chewy creates truly cross-channel campaigns with direct mail
Choosing the right martech to solve your data problems
Read more about Choosing the right martech to solve your data problems
How GoDaddy went from messy lists to campaign excellence
Read more about How GoDaddy went from messy lists to campaign excellence
Predictive AI trends for customer-obsessed brands
Read more about Predictive AI trends for customer-obsessed brands
7 email re-engagement tips to win back your audience
Read more about 7 email re-engagement tips to win back your audience
Ignite your marketing engine with the power of the data cloud
Read more about Ignite your marketing engine with the power of the data cloud