Cloud computing has become nearly ubiquitous, but are retailers making the best use of cloud services when it comes to managing sensitive customer data? Deciding what customer data should be stored in the cloud and what data should be stored on-premises behind a company’s firewall is a question every retail company has to grapple with…. Read more »

Until recently, marketers have had access to only two enterprise marketing email solutions: on-premises software or cloud Software-as-a-Service (SaaS). However, as the demand for more sophisticated, integrated marketing management and analytics has increased, the shortcomings of cloud and on-premises solutions are becoming more apparent to marketers. Although on-premises solutions have the benefit of providing direct… Read more »

Let’s say that you’re a marketer without a budget. Or rather, let’s say that your budget is unlimited. To whom would you market your product or service? Without concern for cost, you might be tempted to market to everyone; every minute of every day across every possible marketing channel. You could run advertisements on TV,… Read more »

You may refer to it as 1:1 messaging, omni-channel, cross-channel or lifecycle marketing, but no matter what you call it, these words and their underlying meanings will be both a bane and a blessing for businesses for the foreseeable future. While the nuances of each definition may differ slightly, they are all terms marketers use to… Read more »