What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These questions were front and center at the annual DMA &THEN conference last month in Los Angeles, where MessageGears’ leadership joined marketing leaders from Expedia and thousands of attendees, speakers, and exhibitors to explore… Read more »

Effective email marketing is a critical component to enterprise-level companies who want to compete in today’s market, and this could not be more true than in the world of banking. In Banking Industry Outlook 2016, Deloitte US noted that the banking industry is still one of the least trusted industries by consumers, taking much of the blame for the… Read more »

As email volumes rise into the millions each month for many companies, new challenges in email marketing emerge, especially as it relates to the increasing demand for personalized, real-time messaging. Consumers have come to expect relevant communications in real-time, but the very infrastructure of email marketing is based on a series of time-consuming tasks, such as… Read more »

How much of your customer data is accessible for email marketing? The rise of real-time marketing means that today’s marketers need more access than ever before to up-to-date data, but customer data is not the only data marketers need to access. They also need data that may be housed outside of the marketing department, including… Read more »