As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year. Their email marketing efforts are likely front and center as studies continue to show that email is the most dependable way to reach customers and has the highest return on investment. Still, much of email marketing… Read more »


“It’s the most wonderful time of the year,” says the popular Christmas song, and that goes double for business. The holiday season is filled with events and traditions that require gifts, products, and services that give the economy a healthy boost just in time for the new year. Email marketing plays a critical role in… Read more »


New CEO Roger Barnette shares his thoughts on the enterprise email industry, how to grow a company, and his plans for continuing MessageGears’ winning streak. MessageGears has experienced tremendous growth in 2016. It added some of the world’s leading travel companies in Expedia and Orbitz.com to its list of new clients, gained a healthy infusion of… Read more »


As we approach the holidays, life gets a little crazier for everyone. This can also be said of our inboxes. Whether it’s endless holiday sales, end-of-season news, invitations to parties, charities, or events, or business updates, there are a flood of messages competing for our attention. ­ For marketers, capturing and maintaining customer engagement during… Read more »