Last month, MessageGears’ CEO, Roger Barnette, spoke with BounceX about how enterprise marketers can better communicate with their customers. You can view the full webinar here. Here’s a brief recap: Big data can get in the way of highly personalized communication. Email marketing is used to engage, re-sell, upsell, and create long-term experiences with customers…. Read more »

The quest for greater personalization in email and digital marketing continues to be a hot topic (and goal) of enterprise businesses. A few months ago, more than half (54%) of senior marketing executives surveyed in “Breaking Down the Barriers for Successful Enterprise Email Marketing” said that improving email personalization was their number one priority for… Read more »

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year. Their email marketing efforts are likely front and center as studies continue to show that email is the most dependable way to reach customers and has the highest return on investment. Still, much of email marketing… Read more »

“It’s the most wonderful time of the year,” says the popular Christmas song, and that goes double for business. The holiday season is filled with events and traditions that require gifts, products, and services that give the economy a healthy boost just in time for the new year. Email marketing plays a critical role in… Read more »