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8 common pains of Salesforce Marketing Cloud

On this page Pain 1: Disconnected data Pain 2: Limited personalization and data usage Pain 3: Complicated cross-channel strategies  Pain 4: Limited

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How to use tooltips on mobile to enhance the app experience

On this page What are tooltips? User onboarding tooltips Feature discovery tooltips New feature announcements Social sharing prompts Tooltip best practices

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Customer 360: Everything you need to know

On this page What is Customer 360? Why Customer 360 is so important Customer 360 use cases How Customer 360 works Implementing successful Customer 360

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Red flags to keep in mind when buying an all-in-one marketing platform

Choosing the right customer engagement platform to meet your data requirements can feel overwhelming. In our recent webinar, Chris Marriott, founder of Email

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When your enterprise outgrows its SMB-style tech stack

You don’t want your company to be treated like every other company. You have unique needs – depending on your industry, your target customers, your size,

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Create cozy, 1:1 conversations across millions of contacts

Delivering digital personalization at scale is still a challenge for the enterprise Marketing can be summed up in a simple phrase – meet your customers where

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Customer winback email campaigns: Strategies & tips

Tapping into a pool of existing customers can be much more successful and cost-effective than acquiring new leads and moving them through your sales funnel.

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How to build a modern marketer’s tech stack

The average person will spend 90,000 hours at work over a lifetime. Not to send you into an existential spiral, but that’s a lot of time at work. Not only is

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‘Tis the season for email re-engagement campaigns

Are those…sleigh bells? Okay, as I write this it’s barely September (and still pretty darn warm in the South), but chances are good that you’ve already

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