The next evolution of MessageGears: A fully composable end-to-end data activation and engagement platform

Today’s enterprise brands operate in a fast-paced, data-driven world. The need to engage customers in real time, while managing data from multiple sources, has never been more crucial or more difficult. Most many brands still rely on fragmented systems, creating data silos that lead to latency, irrelevant messaging, and unnecessary operational headaches.

To address this fundamental need, I’m thrilled to introduce the next evolution of MessageGears, along with a refreshed look for our brand and website. 

We’re introducing a comprehensive, composable, warehouse-native solution to combat modern enterprise challenges for customer engagement. MessageGears now offers a complete platform of data management, activation, and messaging capabilities, allowing marketers and data teams to build, unify, and activate customer profiles directly from their data warehouse and deploy personalized, cross-channel experiences across a multitude of digital and offline channels. With this move, we’re cutting through the complexity of traditional SaaS to give brands the control and flexibility they need – without the need for standalone customer data platforms (CDPs), marketing clouds, ESPs, or other pieces of a siloed tech stack.

Let’s dive into what this transformation means for you.

Why we’re making this change

With MessageGears’ new data activation and engagement platform, we’re solving that problem by enabling brands to ingest data from any source, create rich customer profiles, and activate their entire dataset across endless destinations. And it’s all done directly from a brand’s own data cloud. By unifying data and engagement in one place, brands can eliminate silos, reduce costs, and enhance their ability to deliver timely, personalized campaigns across all channels.

What’s new?

Here’s a quick look at the powerful new features available in the MessageGears platform:

• Comprehensive and composable CDP functionality: MessageGears now offers complete CDP capabilities. You can replace your packaged CDP with our platform, saving costs and simplifying your tech stack. With our warehouse-native alternative, you get real-time profile unification, powerful audience segmentation, and advanced identity resolution. And it all happens within your existing data warehouse.
• Advanced personalization: Real-time profile updates, dynamic audience segmentation, and AI-powered insights give you the power to deliver more relevant, personalized experiences at scale.
• Tech stack simplification: We’ve integrated customer engagement and data management functionalities into one platform for a true end-to-end solution. This consolidation means fewer vendor dependencies and a streamlined, more efficient operation. And it’s fully composable, meaning you build the solution you need without paying for things you don’t.
• Eliminate data silos: By working directly with your live data at its source, you remove the delays and fragmentation caused by siloed systems. This ensures a unified, real-time customer view across all your marketing channels.
• Cross-channel customer engagement: While MessageGears has always excelled in delivering enterprise email, mobile, and SMS messaging at massive scale, this capability becomes much more powerful with the addition of embedded CDP capabilities within a single platform that natively accesses your core customer data.

What makes this better?

Combining composable CDP capabilities with our industry-leading customer engagement functionality solves many of the marketing challenges faced by modern enterprise brands. Here’s why:

• Unified data management: With MessageGears, you can unify and activate customer data directly from your data warehouse. This real-time data access gives you full control over identity resolution, profile unification, and audience segmentation – all from a single platform.
• Cost efficiency: Traditional CDPs often come with high costs and complexity. Our solution offers a lower total cost of ownership by consolidating data management and eliminating duplicative data storage – without compromising on functionality or flexibility.
• Real-time personalization: Brands can now build and activate richer customer profiles and automate real-time triggers for personalized, timely campaigns. No more waiting for data to sync across multiple systems.
• Scalability and flexibility: Whether you’re a growing brand or an enterprise with complex data needs, our platform scales with you. Our warehouse-native architecture allows you to maintain control over your data while adapting quickly to new opportunities.

Key features for driving success

Here’s a deeper look at what makes our platform so powerful:

• Data ingestion: Easily pull data from any source, including Amazon S3 and third-party platforms like Shopify and Amplitude. Capture and unify data from both known and anonymous users across web channels using our web SDK.
• Identity resolution and profile unification: Warehouse-native ID resolution and profile unification will allow customer data from email, web, mobile, and CRM systems to create comprehensive, actionable profiles. MessageGears’ self-learning ID graph matches profiles in real time, enriching customer data for more accurate targeting.
• Real-time triggers: Brands can automatically trigger campaigns based on real-time customer actions, like abandoned carts or website visits. This ensures your engagement is timely and relevant, leading to better results and higher conversions.
• Advanced insights: Gain deeper insights into customer behavior with unified profiles enriched by AI scoring and predictive analytics. Our enhanced metrics and customizable dashboards give you the data visualization tools you need to make smarter decisions.

What’s next?

For anyone watching the martech space, this announcement may not come as a complete surprise. The MessageGears team has been working hard to roll out several innovations leading up to this full platform transformation:

• Expanded reverse ETL destinations
• Updated real-time analytics
• Renewed and expanded partnerships with Jacquard, Snowflake, and Google BigQuery 
• Unified customer profiles for dynamic campaign prioritization

We’re looking forward to continually integrating even more exciting new functionality throughout 2025. I’m confident that this new era of MessageGears will empower brands to take their data activation and customer engagement to new heights. By combining the power of a composable CDP with real-time customer engagement, we’re giving you the tools to stay ahead of the competition and drive growth.

Thank you for being part of this journey with us. I can’t wait to see what we achieve together.