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On this page Trend #1: Consumers are spending more on mobile Trend #2: Shopping apps are growing Trend #3: Consumer priorities have changed In-app purchase

Forging a connection with customers on mobile isn’t easy. In 2019, 25% of apps downloaded by users worldwide were accessed just once after download, and

On this page What is a GIF? GIFs: A brief history Using GIFs in your messaging campaigns Delivering Feature Tutorials Product Tours and Onboarding Enhance Your

Since the rollout of Apple’s Mail Privacy Protection (MPP) in September, marketers have been faced with a constant barrage of information about its impact on

On this page Gaming demographics have changed IDFA poses new challenges The netflixization of mobile gaming Hyper-casual gaming Mobile is the key driver for

Data privacy is the most important topic in the digital sphere right now. According to Pew Research Center, there is an evident distrust of corporate data

A few weeks ago, we shared our research on different types of bounces and their implications for senders. One of our most notable findings pertained to Mailbox

Bounces are inevitable. Every email you send is almost assured to see instances where that mail cannot be delivered — whether temporary or permanent. These

On this page Gmail’s unique challenges Google opens the curtain (a little) Putting the pieces together IP/Domain warm-up Authentication setup Tracking