Blog feed page

Mobile push notifications help brands market to customers with personalized alerts delivered straight to their phone. It’s an easy and effective way to

On this page Connect across channels Focus on micro-segmented messaging Offer localized content Act in real time Relevance above all Share Share us on LinkedIn

On this page Clicking into place Who’s buying? Loyalty above all Keep it consistent Bringing it all together Share Share us on LinkedIn Share us on LinkedIn

On this page What is A/B testing? Why A/B test? The different types of A/B testing Examples of successful A/B testing And finally…iterate Share Share us on

On this page Trend #1: Consumers are spending more on mobile Trend #2: Shopping apps are growing Trend #3: Consumer priorities have changed In-app purchase

Forging a connection with customers on mobile isn’t easy. In 2019, 25% of apps downloaded by users worldwide were accessed just once after download, and

On this page What is a GIF? GIFs: A brief history Using GIFs in your messaging campaigns Delivering Feature Tutorials Product Tours and Onboarding Enhance Your

Since the rollout of Apple’s Mail Privacy Protection (MPP) in September, marketers have been faced with a constant barrage of information about its impact on

On this page Gaming demographics have changed IDFA poses new challenges The netflixization of mobile gaming Hyper-casual gaming Mobile is the key driver for