Blog feed page

On this page 1. Organic list building with clear consent 2. Good data hygiene across your lists 3. Consistent sending patterns 4. Strategic segmentation and

This week, Google Support announced that the legacy version of the Postmaster Tools web interface (v1) will be retired on September 30, 2025. On that date, all

Customer data is one of your most valuable (and vulnerable) business assets. As privacy regulations tighten and consumer trust becomes harder to earn, how you

Responsys had its moment In the early days of email, Responsys was one of the top choices for an enterprise ESP. It offered marketers an all-in-one

Why pay to copy data you already own? If you’re a CTO or CMO at a large enterprise, you’ve likely felt this frustration. Many companies waste millions

Deeper personalization can bring your transactional email marketing campaigns to the next level What if your routine confirmation emails were actually

Marketers don’t just want more reach – they want the right reach. The kind that turns into conversions, not just impressions. Chances are, you’ve got

Enterprise data teams often get stuck in a relentless cycle. Expected to tee up real-time insights and AI-driven decisions, they spend more time wrestling

On July 8, Google officially announced a new Gmail feature called Subscription Manager — a tool that gives users an easier way to view, manage, and