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What’s changed for email marketers? Note that this article was originally published on July 23, 2026. It has been updated to reflect new information and

Subject line generation, send-time optimization, propensity scoring, next-best-action, creative variants. Practically every marketing team has adopted AI in

What’s pushing enterprise marketers to the data layer? Modern marketers aren’t just running campaigns. They’re constantly navigating

7 lifecycle best practices for data-driven marketers Customer lifecycle journeys are one of the most powerful tools in a marketer’s arsenal.

I’m on the floor at Databricks Data + AI Summit this week. Yesterday, I watched CEO Ali Ghodsi take the stage and announce CustomerLake, an agentic CDP built

The high stakes of peak-season marketing Every November, enterprise marketing teams brace for impact. Traffic surges, campaigns pile up overnight, and ESP

Wish everything in your marketing platform had a TL;DR? Self-documenting martech transforms an org’s collection of complex, technically opaque marketing

On this page The root cause of sub-par orchestration that most vendors don’t discuss Limitation #1: Personalization stops at what’s been synced

Why are we paying to store our data twice? Here’s the typical enterprise reality: You’re already paying for a cloud warehouse to store all