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You hit send on your campaign, expecting your text message to land in every recipient’s mobile inbox. But some never make it. No read receipts. No

Brands are constantly seeking innovative ways to engage their target audience and stand out from the noise. User-generated content (UGC) has emerged as a

On this page How financial companies use email marketing Special considerations for financial email marketing Email personalization & segmentation Finance

Harnessing AI, data, and machine learning has become crucial for businesses to succeed. When used correctly, it can put your brand on the fast track to

B2C enterprise marketers know all too well the importance of maintaining a clean and organized customer database. Yet, the challenge lies in being able to

Capturing a customer’s attention is one thing. Keeping it is another. Today’s marketers know that long-term brand loyalty doesn’t come from a single

As the technology improves and brands find success using artificial intelligence (AI) to improve the customer experience, AI is quickly moving from trendy

The category development index (CDI) is a powerful marketing metric that helps brands pinpoint how well a particular product category performs in a specific

We hear a lot about AI these days, and it’s tough to weed out what’s conjecture and what’s an insight based in reality. How exactly are enterprise