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Unlocking the future of customer engagement: MessageGears expands capabilities with 250+ activation endpoints and reverse ETL

Staying connected with customers across multiple channels has never been more crucial for enterprise brands. At MessageGears we’re excited to announce our

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Every cross-channel platform says it’s “real time” – here’s how to tell fact from fiction

In the marketing technology world, the term “real time” has become a ubiquitous selling point. Every cross-channel platform claims to offer real-time

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Common CDP challenges and how to overcome them

On this page Your CDP isn’t what you thought it would be CDPs are expensive The packaged CDP alternative Share Share us on LinkedIn Share us on LinkedIn Copy

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What is reverse ETL and why does it matter?

On this page What is reverse ETL? Benefits of reverse ETL Reverse ETL with MessageGears Share Share us on LinkedIn Share us on LinkedIn Copy to Clipboard Every

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How to leverage more of your customer data for cross-channel messaging

As customer expectations continue to rise, brands need to have seamless access to up-to-date data for effective cross-channel messaging. But the data they need

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The hidden fees in your martech stack

It starts with excitement and promise. A company invests in a martech platform that appears to be a great fit for its cross-channel marketing needs. At first,

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4 steps to leaving SFMC for a direct connection to your Snowflake data warehouse

The disconnect between Salesforce Marketing Cloud (SFMC) and your Snowflake data warehouse is felt in delays, repeat requests, bloated budgets, and overall

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10 transactional email best practices with examples

When it comes to high-volume email sending, brands typically rely on two major types: marketing and transactional. Can you guess which gets more engagement?

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CDP market confusion: How to find the solution you actually need

With more technologies in the market than ever and new vendors popping up all the time, the martech world has become increasingly confusing and complex.

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