Blog
Enhanced real-time analytics: Unleashing the power of your data warehouse
Published on July 25, 2024
Ellen Flynn

Your modern data warehouse is the center of your martech stack, and MessageGears’ newly enhanced analytics suite is connected directly to that source.
Now, you can access real-time analytics right from your data warehouse, ensuring your business insights are more secure, accurate, and actionable. With this analytics update, enterprise brands like yours gain comprehensive dashboards that detail customer engagement throughout the buyer journey.
Why this matters
Marketing teams can dive into customer behavior and campaign performance without needing help from BI or analyst teams. This no-code access means faster, more informed decisions for your brand. As Elizabeth Weddle, our director of product marketing, explains, “These enhancements to our analytics suite allow enterprise marketers to self-serve on their entire dataset – turning data from all of their internal tools into powerful intel to drive loyalty and engagement.”
Turn your data into action
We’ve combined customer, product, and engagement data into a single, cohesive view. No more piecing together disjointed insights from different systems across your stack. Our platform lets you use ready-made reports or create custom views, so it’s easier than ever to optimize across channels and tactics with your team.
What’s new in the analytics suite?
Rapid customer insights:
- Get detailed engagement insights for first-time buyers
- Understand loyalty trends among repeat purchasers
- Track customers who frequently interact with your marketing content
Predictive segmentation:
- Identify customers at risk of churning
- Predict lifetime value
- Forecast future purchase behaviors
Cross-channel growth:
- Analyze how different marketing channels contribute to list growth over time
- See where engagement overlaps across channels
These enhancements mean you can access, activate, and analyze your customer data without the hassle of moving, copying, or syncing it to third-party clouds or packaged CDPs. This direct-data approach helps you adjust your campaigns quickly and effectively based on real-time performance.
Helping leading brands succeed
Brands like Indeed, Chewy, and GoDaddy are already using MessageGears to execute, analyze, and strengthen their customer engagement strategies. Our goal is to provide seamless and secure data access, so you can focus on driving loyalty and engagement. Simple as that.
Curious to learn more about data activation and engagement with MessageGears? Schedule a demo to chat with an expert about your brand’s needs.