How MessageGears keeps platform reliability high
Published on July 19, 2024
Craig Pohan
Enterprise data and marketing professionals, rightfully, are concerned about outages and other major show-stopping issues with their martech tools. Those concerns are understandable. Problems do happen around the industry. It doesn’t take long to see all sorts of times when established tools like Salesforce have had major outages just in the past few days alone.
At MessageGears, we simply don’t have the same problems thanks to our simple but powerful architecture – there just aren’t as many moving parts to break. Beyond that, though, we’re also nimble enough to be prepared and get out in front of potential major issues before our customers even know they existed in the first place.
We don’t have data feeds to break
With the traditional marketing cloud ESPs, CDPs, and CEPs, you have to copy and ship your data to their cloud to build audiences and messaging campaigns. Even when they work correctly, these data feeds and periodic syncs create major problems for enterprise brands that want to use that data for personalization. When something goes wrong, it can grind virtually your entire marketing operation to a halt.
Because MessageGears’ products all connect directly to wherever your data lives, this is a problem we’re protected against. Wherever your data sits, we just access it live and in real time. When you build audiences and set up campaigns with MessageGears, you’re working from your data as it sits in that moment. If something changes with your data, that will immediately be reflected in the audience you’re building as you do it.
Nobody else can do that. No matter where else you go, as an enterprise brand, you’ll have to brace yourself for a broken data feed that could mess up your campaigns – and hope it doesn’t happen at the worst time.
We have 24/7 live customer support
Salesforce in particular is notorious for having terrible, nearly inaccessible customer support.
“It is very hard to use and visualize the actual email output, and I have a hard time learning it on my own.”
“I found that setting up triggered campaigns are clunky and difficult to understand.”
“The customer service and sales team was probably the worst I’ve seen from an enterprise product.”
“The UX is absolutely terrible. Can’t make segments easily, everything is so unbearably slow. I cannot believe SFMC is so ‘talked about’ in the industry. It’s awful.”
The quotes above are just a handful of many real-life examples.
And they’re not the only ones. The big marketing cloud ESPs, CEPs, and CDPs are generally too big and unwieldy to provide consistent, reliable customer support. At MessageGears, we’ve built our reputation on having the best customer support in the industry, providing every customer with a dedicated representative who can be available any time they’re needed to ensure any issues are dealt with quickly.
In addition, our team is constantly testing and working on the product so we can anticipate problems before they happen – and so you can continue concentrating on your work without having to worry about broken data pipelines slowing your progress.
We have no history of reliability issues
Still not convinced? Talk with some of our current customers about it. We have an impeccable record when it comes to outages and overall reliability. The biggest causes of these problems for other customer data and engagement platforms just don’t exist with MessageGears. Our hybrid architecture was built to eliminate these problems before they occur, and that’s what we do.
You’re free from concerns about everything that could go wrong, and you can start preparing for all the amazing things you’re going to be able to do now that you have direct access to all your data with a platform that allows you to use it.
Want to start the conversation to see how your team can stop worrying about worst-case scenarios and start focusing on engaging with customers? Let’s schedule a chat.