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What’s pushing enterprise marketers to the data layer? Modern marketers aren’t just running campaigns. They’re constantly navigating operational

Are your marketing + data strategies truly aligned? Enterprise B2C marketers know that clean, centralized customer data is the foundation of driving great

Marketers have been dreaming about true personalization for decades. The kind that’s not just “Hi, [First Name].” We’re talking about the kind that

MessageGears is on a mission to equip enterprise brands with tools that help you actually use all of the hard-earned customer data you’ve collected. In

Using unlimited attributes for personalized marketing without breaking the bank Read More

When every campaign depends on a dev ticket If you’ve ever waited days for a list pull or an audience tweak, you know the pain of inadequate tech. A

On this page 1. Organic list building with clear consent 2. Good data hygiene across your lists 3. Consistent sending patterns 4. Strategic segmentation and

This week, Google Support announced that the legacy version of the Postmaster Tools web interface (v1) will be retired on September 30, 2025. On that date, all

Customer data is one of your most valuable (and vulnerable) business assets. As privacy regulations tighten and consumer trust becomes harder to earn, how you