We’ve had ESPs, CEPs, CDPs – and every other acronym the SaaS dictionary has thrown at us – and now we’re talking about composable CDPs. How are they any different and why does it even matter?
As a solutions engineer at MessageGears, Jordan Waters works closely with enterprise brands to design and implement innovative solutions that maximize the value and potential of a composable architecture.
In this podcast-style chat, he sits down with MessageGears’ product marketing expert Elizabeth Weddle to discuss how a composable CDP helps brands unlock the potential of their customer data and elevate customer engagement in the process.
Tune in on-demand to discover:
– Composable CDP 101 – what is a composable CDP and how does it work?
– Practical insights into building and implementing a composable CDP
– Real-world examples to inspire and guide your own CDP strategy, including a special look at MessageGears’ new integration with Snowflake Cortex AI
