How Chewy creates truly cross-channel campaigns with direct mail

In this 30-minute podcast-style webinar, the popular online pet retailer Chewy discusses the ins and outs of their direct mail campaign process, including common roadblocks and limitations their team was experiencing when trying to use their Snowflake data more effectively. Will Devlin, VP of Marketing at MessageGears, and Aravind Renganathan, Head of CRM Tech at Chewy, chat about the messy campaign reality that most enterprise brands are dealing with – and exactly how to clean it up.

Tune in on demand to hear how Chewy is now:

– Incorporating direct mail as part of its greater omnichannel strategy
– Using segmentation to improve direct mail outreach
– Enabling advanced personalization in direct mail communication
– Enabling a more rapid time-to-market

It shouldn’t feel like you have to jump through endless hoops and battle against your martech to achieve sophisticated cross-channel campaign execution. Don’t miss this casual conversation followed by Q&A to find out how you can level up campaigns at your brand, too.