The software leader received this prestigious global award following a review of more than 3,500 nominations from over 19 countries.
ATLANTA, GA – August 17, 2023 – MessageGears, the leading customer engagement platform for big consumer brands, has been selected as winner of the “Best B2C Email Marketing Solution” award in the sixth annual awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing technology industry today.
The MessageGears platform enables marketers to leverage zero- and first-party data to engage with customers in a one-to-one personalized manner across channels. By using the platform, marketers can deliver these relevant and timely messages to millions of customers at scale via email, SMS, mobile apps, and more. Marketing teams can leverage highly dynamic customer segments they build in MessageGears to access and deploy real-time behavioral data within their campaigns. Teams can also use MessageGears’ intuitive drag-and-drop audience segment builder to activate those audiences in third-party channels and platforms.
MessageGears takes a unique approach to activating data in email and other cross-channel campaigns. Instead of requiring brands to send a copy of their data to be hosted in the platform, MessageGears’ solutions install directly on top of a brand’s existing database, giving marketers real-time access to customer information without time-consuming data syncs.
Additionally, MessageGears makes it simple to orchestrate campaigns in one interface. Using audience preferences and dynamic behavioral data, messages are delivered to the right place at the right time. By sitting on top of a brand’s existing modern data warehouse through a direct connection with KMS encryption technology, MessageGears provides unmatched data security.
“We’re helping some of the biggest brands get closer to their customers by unlocking the potential of their data, allowing them to create experiences that blow their customers away,” said Roger Barnette, CEO of MessageGears. “Marketing and IT teams are more efficient and effective with MessageGears. We’re giving enterprise brands the tools they need to create dynamic personalization at scale that drives brand loyalty and lifetime value with contextual and timely messages.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology categories, including marketing automation, customer experience, performance marketing, marketing analytics, content and social marketing, mobile marketing, and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.
“In pioneering the only enterprise solution that directly accesses a brands’ data repositories, MessageGears eliminates latency and inflexibility. Brands no longer have to rely on cloud data syncs. Congratulations on being our pick for ‘Best B2C Email Marketing Solution,’” said James Johnson, Managing Director at MarTech Breakthrough. “Marketers have been using archaic platforms that limit their ability to connect with their customers for years. MessageGears allows direct data access through their innovative platform capabilities, so marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before.”