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Put your data to work across hundreds of ready-made channel destinations with MessageGears

Published on November 3, 2025

MessageGears is on a mission to equip enterprise brands with tools that help you actually use all of the hard-earned customer data you’ve collected. In addition to our native messaging channels, the MessageGears platform supports instant data activation on a wide variety of third-party destinations – and it’s all built on our warehouse-native architecture. 

We help teams activate across 250+ end points, but this article specifically dives into a few of our most popular and commonly used destinations. If you’re a marketer, read on to learn about activating campaign segments where your customers like to engage most. And if you’re a data or BI pro, a couple of our most-used destinations include internal tools used to streamline data access across your org. (You’ll quickly become a company hero when you help surface more valuable customer insights!) 

Sync data to the channels you love

Most segmentation tools (like legacy CDPs) require a separate copy of your data that updates every few hours at best, or overnight at worst. MessageGears works with your live warehouse data in place and in real time – reducing complexity, storage costs, and time-to-market. 

This means you can use your org’s *complete* customer dataset to create highly segmented groups for activation on any channel. Below are a few of our most frequently used out-of-the-box destinations. 

Google Customer Match

MessageGears has a variety of activation options through the Google Audience Platform, starting with Google Customer Match (GCM). Here, your first-party data can target audiences on Google-owned properties like Gmail, Google Search, and YouTube – either with your Google Ads or DV360 account. Data distributed to GCM has to be based on offline identifiers (like email, phone number, or name and postal address). Data can easily be encrypted in transit and on delivery to Google to ensure PII is protected. 

Google Display

With the Google Display and Video 360 (DV360) destination, you can target audiences on non-Google-owned properties on the buy side of Google using your Google DV360 account. Their display network reaches people browsing across millions of websites and apps, and with this integration, marketers can deploy dynamic, personalized segments built in MessageGears for every ad campaign. 

Google Ad Manager

With the Google Ad Manager destination, you can similarly build targeted audiences in MessageGears and send them to non-Google-owned properties on the supply or sell side of Google. Using your Google Ad Manager account, you can reach Google’s own display network as well as their broader network of approved publishers. 

Meta Custom Audiences

Using our Meta connection, you can simply send a list of user IDs and necessary application IDs over to Facebook, Instagram, and Threads after building your segments in MessageGears. Then, using Meta’s custom audiences, you can align your existing customer segments across their user base to strengthen your targeted ad campaigns. 

Just like our Google connections, your customer data can be encrypted in transit and on delivery to Meta for ultimate security and compliance. 

Microsoft Advertising

Microsoft’s ad network includes search engines like Bing, Yahoo, AOL, and DuckDuckGo, as well as Microsoft-owned properties and partner websites such as MSN, Outlook, Microsoft Edge, and even streaming platforms like Netflix and Roku. 

Targeted audiences can be easily transmitted from MessageGears to Microsoft using their customer match capabilities. 

While data can be encrypted in transit and on delivery to Microsoft, please note that customer match is not allowed for sensitive content categories, products, or services. More information can be found in Microsoft’s remarketing documentation. 

Google Cloud Storage (GCP)

Audiences, segments, and context data can be sent in real time from MessageGears directly to Google Cloud Storage. You can optionally compress your data for transit, and within the MessageGears platform, you can specify any account-related information you want to share. 

This connection is commonly used so multiple internal teams can all access the same data extract – eliminating repetitive queries and improving cross-team alignment. Analysts and data scientists can then ingest the same audiences being used for targeted marketing campaigns into their data warehouse or BI platform for dashboarding and modeling. 

Google Drive

Teams can also securely upload campaign audience files from MessageGears to designated Google Drive folders using the same configurability (format, compression, naming) as other file-based destinations. Authentication is handled through your Google service account key. 

Just define an audience in MessageGears and on campaign launch, the generated audience file is automatically uploaded to the configured Google Drive folder via Google’s Upload API. If a file with the same name already exists in the folder, it will be replaced with the new upload.

This integration provides ease and flexibility for teams that need to deliver, share, or store campaign data internally. 

Amazon S3

Amazon S3 is another popular destination used to help teams improve cross-departmental collaboration and visibility, while eliminating repetitive queries and reducing compute costs.

Audiences, segments, and context data can be transmitted from MessageGears directly to AWS S3 in real time. You can optionally compress your data for transit, and within the MessageGears platform, you can specify any account-related information you want to share. 

Beyond typical BI dashboards, this type of connection can also be used to feed updated customer segments into machine learning pipelines to train and improve your AI models.

You can even ship warehouse data to our frenemies

Our warehouse-native, composable architecture has led some enterprise teams to use MessageGears exclusively like a CDP – especially while they’re locked into other ESP/CEP contracts. Plus, there’s never a painful rip-and-replace migration process if they later decide to upgrade to any of our native messaging channels.

Regardless of your specific use cases and long-term goals, MessageGears plays nice in the martech sandbox! We truly believe you should be able to build your stack with everything you want – and nothing you don’t. Here are a few more connections we support:

Airship

Many large-scale enterprise teams are divided by channel. The email team may be using MessageGears, but their mobile/SMS team is still deeply tied in with Airship. In this scenario, it’s easy to build comprehensive lists using MessageGears’ drag-and-drop segmentation canvas and then sync them directly into Airship. Every campaign audience is aligned and unified across channels. Internal teams are on the same page. No sweat. 

Braze

Teams can also use MessageGears to optimize their Braze audience paths. With our marketer-friendly segmentation engine and powerful reverse ETL capabilities, you get:

  • Direct export to Braze
  • No-limit access to every data point in your warehouse for extremely advanced personalization
  • No redundant data storage
  • Full visibility into audience logic and real-time member counts
  • Campaigns that scale alongside your data strategy

MessageGears serves as a lightweight, real-time activation layer between your warehouse and Braze – eliminating data silos and enabling more precise targeting.

Salesforce Marketing Cloud 

Similarly, marketers can automatically ship segment, audience, and context files from MessageGears to Salesforce Marketing Cloud to enhance the targeting and personalization in their existing messaging campaigns. Some customers use this integration heavily during contract overlap and migration periods. 

Reach a huge network of channels with our native LiveRamp integration

MessageGears proudly integrates with LiveRamp, helping joint customers activate data-driven segments across the industry’s most connected ecosystem.

With the combined power of our warehouse-native reverse ETL capabilities and LiveRamp’s network of media channels, you can deliver truly relevant experiences, improve performance, and convert more customers at every stage of your buyer’s journey. 

Here are a few of the most popular LiveRamp destinations MessageGears customers love.

TikTok

TikTok Custom Audiences lets you find people who already know or have engaged with your brand on the TikTok platform. With access to unlimited attributes in your MessageGears segmentation logic, you can send tailored audiences directly to TikTok via LiveRamp. Campaign members can be activated within 30-60 minutes of delivery in targeted ad campaigns. 

Pinterest

By sending audiences from MessageGears to Pinterest via LiveRamp, you can activate personalized content right as someone is browsing relevant pins. Lists can be created in MessageGears from either PII or non-PII records (hashed or plain-text email addresses, or hashed MAIDs or IDFAs).

X/Twitter

If your customers use the X platform, you can send targeted segments from MessageGears via LiveRamp to be activated across your X campaigns.

Using X Lists, you can also send a MessageGears audience to a private list to track specific segments, monitor prospective leads as they move through a sales funnel, or keep up with location-specific customers.

Developers can take X Lists a step further by programmatically managing and interacting with lists on behalf of your brand. This can help you organize and curate targeted content – in turn enabling users to create personalized feeds of posts from specific accounts (like yours) that help cut through the noise of their main timeline. 

LinkedIn Marketing Solutions

You can also send segments from MessageGears to Linkedin Marketing Solutions via LiveRamp to activate a variety of professional ad formats. 

LinkedIn can supplement your first-party data with their proprietary insights to expand your audiences and provide a broader picture of consumer behaviors. You’ll be able to reach audiences at scale and deliver personalized experiences, while optimizing ad targets and honing in on the campaign metrics that matter most to your brand.

Align audiences across your entire ecosystem

Below is a more comprehensive list of the direct activation destinations that MessageGears supports through our LiveRamp integration. Have questions about a destination, or looking for something you can’t find here? Get in touch with one of our data experts, and we’ll walk you through how we can help you activate anywhere!

  • 1 and 1 Mail and Media Inc.
  • 1XL
  • 2dehands.be
  • 7Hops.com, Inc.
  • AARP
  • Ad2One
  • AdTech Factory GmbH & Co. KG
  • Advance Digital, Inc.
  • Airfind, Inc.
  • American Media
  • Autodesk, Inc.
  • Autosport Media UK ltd
  • Babycenter
  • Bauer Media
  • Bauer Xcel
  • Bell Media
  • Bloomberg L.P.
  • Blutonic
  • Bonnier Corporation
  • Bonnier Publications A/S
  • Brain Core Ltd.
  • British Telecommunications Plc
  • Broadcast Advertising
  • Business Insider Inc
  • Business Journals
  • Bustle Digital Group
  • CBC Header
  • CBC Olympics
  • CBS Interactive Inc.
  • Click Media Group, Inc
  • Comic Book
  • Complex Media
  • Conde Nast
  • Conversant Media The Roar Sports Media Pty Ltd
  • Corus Entertainment
  • Council Ads
  • Crash Media Group
  • Daily Mail – U.S. Wrapper
  • De Persgroep Nederlands B.V.
  • de Persgroep Publishing NV
  • Dennis Publishing Ltd
  • Dierkes Information Services, Inc.
  • Digital First Media
  • Discovery Communications Europe Ltd
  • Distractify
  • Doodle AG
  • DotDash
  • EB Golf Media LLC
  • Economist
  • Emojipedia Pty Ltd
  • Entercom
  • Fairfax
  • Full Stack Media
  • Fusion Media Group
  • Future Publishing PLC
  • Gannett
  • Gatehouse Media Inc
  • Getty Images
  • Glassdoor
  • GMG
  • Gumtree ZA
  • Haymarket
  • Hearst
  • Heavy, Inc.
  • Hollywood.com LLC
  • Hoopla Digital
  • Hubbard Radio
  • HubPages, Inc.
  • IB Times
  • IDG Communications, Inc
  • IDG Group
  • IDG Tech Media GmbH
  • IFLScience
  • iHeartMedia
  • Immediate Media
  • Independent Digital News and Media LTD
  • Index Exchange Test
  • InspireMore
  • Intermarkets, Inc.
  • Internet Brands
  • Investing Channel
  • Investopedia
  • iOne Digital
  • Japan Weather Association
  • KAYAK
  • Kinetic Koncepts, LLC
  • Kiplinger Washington Editors, Inc.
  • Kongregate
  • La Presse
  • Leaf Group
  • Legacy.com
  • Mass2
  • Mediative
  • Medical News Today, Healthline Media
  • Meetic SA
  • Meredith Corporation
  • Meredith Corporation – Local
  • Merriam-Webster, Inc.
  • Metro U.S.
  • Miniclip SA
  • Minute Media
  • Mixcloud Limited
  • MLT Enterprises
  • MobileSyrup Inc.
  • Narcity Media Inc.
  • Nasdaq Inc.
  • NBC OTS
  • NBC Universal
  • New York Magazine
  • New York Times Digital
  • Newsy (E.W. Scripps)
  • Noise Digital Inc.
  • OS4Media
  • Outmatch Associates
  • Oxford Reference Limited
  • Pacific Magazines Pty Limited
  • PalTalk
  • Patch
  • Penske Media Corporation
  • Perform Media
  • Pet360
  • PGA Tour
  • PINCHme
  • PinkNews Media Group
  • PLAYGROUND COMUNICACION S.L.
  • PoolHost.com, Inc.
  • Post Media
  • PRISMA MEDIA
  • PROMIFLASH – Celebrity News AG
  • Publishers Clearing House
  • Punchbowl, Inc.
  • QUARTER MEDIA GmbH
  • Quebecor Media
  • Radio – Canada
  • Render Media
  • Reunion Technology Inc.
  • Reworld Media Factory
  • Roaring Earth
  • RockYou Media
  • Rodale
  • Rogers Media Wrapper
  • Salary.com A brand of IBM Corporation
  • Salon
  • Scout 24 AG
  • Scripps Networks
  • Scripps Networks International (UK) Limited
  • Seeking Alpha Inc
  • Semilo
  • Seven Network (Operations) Limited
  • SmarterTravel
  • Solomid
  • Some Spider
  • Stack Overflow
  • Starts at 60
  • STV Central LTD
  • Synacor
  • Tecnavia, Inc.
  • Tegna
  • Telegraph
  • The Atlantic
  • The Chronicle Herald
  • The Daily Beast, LLC
  • The Enthusiast Network
  • The LADbible Group
  • The Northern & Shell Media Group
  • The Odyssey Online
  • The Spectator
  • The Student Room
  • The Washington Post
  • The Weather Channel
  • Time Inc
  • Time, Inc. Wrapper
  • ToLocal
  • Torstar
  • Triad Retail Media
  • Tribune Media
  • Trinity Mirror
  • Tronc
  • Trulia, Inc.
  • Trusted Media Brands, Inc.
  • Turner Broadcasting System, Inc.
  • Universal Uclick
  • Univision Communications, Inc.
  • Uproxx Media Group Inc.
  • U.S. News
  • Viacom
  • Vice Media
  • Village Media
  • WA News
  • Warner Bros
  • Wattpad
  • Winnipeg Free Press
  • Worldsurfleague
  • Yellow Hammer
  • Ziff Davis (Mashable)
  • ZPG
  • zulily, inc.
  • Zynga

MessageGears: Built for bold teams

Our composable solutions activate your warehouse data in place. No syncs, no lags, no clunky ETL pipelines. Marketing teams get to use the freshest possible data to fuel campaigns, while data engineering teams maintain control over governance and infrastructure. No rigid schemas. No field limitations. No vendor lock-in. Just fast, flexible, compliant marketing that runs on your terms.

Ready to see warehouse-native data activation in action?

Request a demo and we’ll show you how MessageGears slots into your existing stack– with zero disruption and all the speed you’ve been waiting for.

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