By having access to both MessageGears and Sageflo Radiate, corporate marketing teams can allow other users to send messages easily and securely without providing access to all the other ESP functions and communications. For franchise businesses and businesses with independent consultants, it also allows those companies to leverage their franchisees and owners to expand their reach to new customers.
Distributed marketing teams have the ability to have a singular platform to enable local and micro-targeted segments of recipients with tailored content, increasing loyalty at the local level across the organization.
Beyond data access, Radiate’s ability to enforce brand alignment for message content allows corporate marketing teams to be comfortable with the messages their distributed teams are sending.