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On this page The importance of audience segmentation Common segment types and examples Segmentation best practices How to properly segment your customer base

Email campaign management is everything involved in setting up, executing, and monitoring an email campaign, from segmenting audience lists to building

Short message service (SMS) marketing is a form of marketing that businesses can use to send marketing messages and promotions to customers via text messages.

Open time personalization is a dynamic email or mobile message that is personalized upon the viewing of that message, to ensure that every message is relevant

It’s been more than a decade since House of Cards was first released on Netflix, the first foray into original programming for streaming media and content

On this page List building and consent List/data hygiene Consistent sending patterns Targeting Mobile Share Share us on LinkedIn Share us on LinkedIn Copy to

In today’s dynamic business landscape, a distributed marketing program is a linchpin for companies with franchisees, many locations, or multiple brands. This

On this page What is a triggered email? Types of trigger emails 1. Welcome emails 2. Transactional emails 3. Milestone emails 4. Notification emails 5. Cart

Since the original announcement from Google and Yahoo about their new requirements for senders, we’ve seen some common questions. Reps from both