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Personally identifiable information (PII) is any data that can identify an individual – either on its own or when combined with other information. It

In the fast-paced world of mobile apps, customer expectations around personalized experiences are reaching new heights. Recent research reveals a whopping 73%

When enterprise brands explore switching to a new martech platform, they inevitably hear pitches making numerous claims about how easy they’ll be to work

Real-time personalization is a key element of modern marketing, helping brands stand out in an increasingly competitive digital space. Real-time

For enterprise B2C brands, connecting with customers is the only way to succeed – yet it continues to challenge even the most sophisticated marketing teams.

On this page Why is shopping cart abandonment a problem for retailers? Abandoned cart recovery push notifications Build high-converting abandoned cart

What do consumers want? The answer can be summed up with two simple words: “it depends.” Clear as mud? Yeah, we know. But we’re here to help sort it out.

On this page The importance of audience segmentation Common segment types and examples Segmentation best practices How to properly segment your customer base

Email campaign management is everything involved in setting up, executing, and monitoring an email campaign, from segmenting audience lists to building