Cross-channel communications are crucial to providing positive customer experiences for enterprise marketers. However, often this means regularly replicating and syncing customer data across disparate systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
The solution is simple: live where your data lives. Join Snowflake, MessageGears, and our joint customer Frontdoor for a dynamic discussion on how your entire customer engagement strategy can and should be centered around your data – so that you can do what you do best without having to worry about the technology.
Watch the recording to learn about:
- Getting more out of your existing customer data with a composable CDP approach
- Achieving autonomy and getting data-driven, personalized campaigns out the door faster
- Feeding accurate predictions of consumer behavior right into your martech stack to activate stronger campaigns and drive more ROI
- Bringing a revenue focus to your data with more accurate conversion predictions, a strong discounting strategy, and better segmentation
Led by expert panelists:
- Lourenco Mello, Product Marketing, Snowflake
- Elizabeth Weddle, Director, Product Marketing, MessageGears
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Libby Snead, Senior Director, Marketing, Frontdoor
