Expectations vs. Reality: What Consumers Really Think About Your Digital Marketing


  • Natalia Dykyj, CMO, MessageGears
  • Ryan Serpan, VP Strategy & Insights, Blend360
  • Will Devlin, VP Marketing, MessageGears

Customer expectations are usually a lot different than the experiences they get from brands in reality. It may seem like magic when brands are able to meet – and exceed – those expectations, but it all comes down to knowing the customer and executing on an engagement strategy made just for them.

In late 2022 we asked more than 1,000 savvy customers what they expect from large brands and their marketing communications. Join us as we break down those expectations, and share tips on how your team can get closer to meeting them.

You’ll come away from this webinar with a better understanding of what customers expect from large brands and if your marketing efforts align.