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The cross-channel marketing guide for driving customer loyalty

Using cross-channel marketing to boost customer lifetime value

Customer marketing places a focus on retaining customers rather than simply acquiring new ones – after all, acquiring a new customer is 5x more expensive than selling to a current one. And as many enterprise brands double down on investing in retention, it’s become clearer than ever that a cohesive, cross-channel strategy is critical to successfully driving loyalty.

See how all your channels can work together

Email

Check out different types of email campaigns you can use to segment past customers and inspire your own nurture program.

SMS

We’re all attached to our phones, and our consumers are no different. Read about effective SMS marketing strategies that can increase engagement and sales.

Mobile push

Push notifications can quickly boost revenue by regularly reminding customers about your brand in a way that feels personalized, despite being automated.