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12 cost-saving martech tips for enterprise leaders

Martech costs have quietly crept out of control. Between data movement, overage fees, internal inefficiencies, and rigid licensing models, most enterprise brands are overspending just to keep basic campaigns running… while still majorly struggling with speed and scale.

The good news? You don’t need to overhaul everything to start saving. Iterative changes and unlocking the value of your existing data warehouse can cut out waste, bloated complexity, and expensive lags. You’ll start seeing powerful cost efficiencies across your stack when you align marketing campaigns with your existing data infrastructure.

Save money (and sanity) without compromising on performance

Composable, warehouse-native martech solutions uniquely integrate with your cloud data warehouse. This means you can activate campaigns right from your centralized, governed data store – without copying data or stitching more tools together.

But this checklist isn’t just about better technical architecture. It details a more cost-efficient, scalable, and future-proof approach to enterprise marketing.

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MessageGears

Data without duplication. Engagement without limits. This is what MessageGears promises big brands. Our data activation and engagement platform empowers you to leverage your entire enterprise data set. No more syncs. Way more experimentation and faster learning. And aligned teams with limitless potential to scale and personalize campaigns. With total command of your data, you can send infinitely customized communications across email, mobile, web, and 250+ third-party destinations.