Case Studies
Vivid Games generates $2.3M in up-sell revenue using in-app messaging
Turning players into payers with more relevant engagement in real time
Vivid Games is an award-winning global leader in mobile games. Founded in 2006, the independent studio is dedicated to developing visually outstanding games that connect players in moments of joy, earning them such honors as Best Indie Developer, Best Polish Game of the Year at the 2013 European Games Festival, and Apple’s prestigious Editors’ Choice for work on popular games like Real Boxing and Godfire.
In 2015, Vivid Games chose to partner with MessageGears for its industry-leading mobile marketing and customer engagement offering. Since then, the team has relied on MessageGears to build, segment, and deliver hyper-targeted communications to players at a global scale. With MessageGears, the team at Vivid Games has a real-time advantage when meeting individual player needs, acting on new in-game behaviors, and gathering key insights for upsell campaigns.
The problem
Expand their global reach with stronger, more impactful engagement
As a mobile-first developer, it’s imperative for Vivid Games to meet players where they are with better, not more, messages across titles. They needed a solution that could deliver personalized, 1:1 engagement at scale to help them effectively capitalize on everything from the high points of FTUE, to when players reach new challenges, unlock levels, and more.
MessageGears increases game monetization with an unparalleled ability to deliver intelligent, 1:1 interactions optimized with real-time precision, driving measurable increases in LTV, ARPPU, DAU, and more. All made possible by MessageGears’ ability to understand the needs of hundreds of millions of individual players in real time, enabling impactful decisions to be made confidently on the fly, ultimately driving monetization, engagement, and player retention.
The solution
Real-time relevance on mobile at enterprise scale
MessageGears was built to scale relevant outreach, send real-time messaging based on past, present, and predictive user behaviors, and deliver valuable 1:1 engagement that drives core KPIs.
Hyper relevant, deep linked in-app messages
The Vivid Games team used MessageGears to send in-app messaging to players communicating rewards they’ve earned, new levels, new features, requests for ratings, and retention-driven offerings that were available.
The results
The team enjoyed a variety of favorable business outcomes, including:
- $2.3 million generated in upsell revenue as a result of sending deeply relevant, hyper-targeted in-app messaging exactly when players were most likely to engage
- 96% of targeted players engaged and retained by a retention-driven in-app campaign, driving them to spend more time in the game
- $13 monthly in ARPPU generated as a result of high-quality game experiences supported by timely, relevant 1:1 messaging at scale
- App ratings increased from 3.6 to 4.3 within a month of campaign deployment, driving more users to Vivid Games’ Space Pioneer app
- 10.5 million players engaged by in-app messaging, keeping them playing and spending in the game while also contributing to Vivid’s average session length of 9 minutes per player
