Telefónica is one of the biggest players in the global telecom industry. With over 300 million customers across 17 countries, the brand is all about delivering world-class connectivity through cutting-edge fixed, mobile, and broadband networks. As a fast-growing company, Telefónica faced a new challenge: how to provide dynamic, individualized experiences to its mobile app users and lift their app store ratings in the process. The catch? It only makes sense to engage customers on the Smart Wifi app while they are at home and close to their router.
Read on to learn how Telefónica uses MessageGears to advance its app user experience and retention through AI-powered messaging and a targeted 1:1 approach to connecting with customers.