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How MessageGears and Movable Ink help enterprise marketers crush cross-channel personalization

Published on November 12, 2025

Koertni Adams

Marketers have been dreaming about true personalization for decades. The kind that’s not just “Hi, [First Name].” We’re talking about the kind that actually understands where a customer is in their journey, what they want right now, and what’s most likely to make them act.

The problem? It’s a logistical nightmare to execute that kind of real-time, cross-channel personalization in most marketing tools. There are always data delays. Dev queues. Rigid integrations. And by the time your message goes out, it’s already out of date.

That’s why more enterprise brands are turning to MessageGears and Movable Ink – a power combo built to deliver visually stunning, data-driven messages at the exact moment of engagement.

Real-time personalization. Zero lag. Maximum scale.

Campaigns are only as strong as the data you feed them. That’s why MessageGears is built directly on your data layer with a native connection to your cloud data warehouse. No copying, syncing, or storing customer information somewhere new. Our personalization API can then take this a step further by pulling data from multiple sources and stitching it together, delivering simultaneous insights. And through our partnership, Movable Ink automatically transforms those customer insights into stunning creative.

This means every campaign pulls from the freshest, most complete version of your customer data exactly where it already lives.

When you combine MessageGears’ personalization API with Movable Ink’s creative studio, you can render perfectly tailored dynamic content the instant someone opens your email, website, or app.

Live data at open time: Show customers their latest loyalty balance, cart contents, or personalized offers using real-time feeds.
No dev work required: Skip the engineering backlog. This API is built for marketers.
Built for scale: Handle 10K+ requests per second and access 50M+ profiles instantly.
Composable architecture: This modular solution can plug right into your existing tech stack. No rip-and-replace required.

In short, you can serve up dynamic, moments-based content that’s actually relevant because it’s powered by live data. This type of open-time personalization can really put a spotlight on brands that need to stand out in a competitive market.

Built for marketers, not developers

Marketers don’t want to wait in line for IT help. And engineers don’t want to be bogged down by endless marketing requests. MessageGears + Movable Ink are all too familiar with this common team tension, so our integration is purpose-built for the people actually driving campaigns.

No custom API development. No fragile data pipelines. No “sorry, we’ll get that in the next sprint.” Just an easy connection that lets you move fast, experiment often, and deliver personalization at scale.

Here’s how the integration plays out behind the scenes:

A customer opens your email.
Movable Ink calls MessageGears’ personalization API.
MessageGears instantly pulls real-time customer data from, for example, your loyalty system and your cloud data warehouse.
Movable Ink uses that data to render creative content – on the spot.
The customer sees content that’s fresh, contextual, and uniquely theirs.

That’s the difference between “personalized” and personal.

Personalization use cases that move the needle

With MessageGears + Movable Ink, enterprise marketers across industries can finally deliver personalization that’s actually personal – powered by live data and creative automation. Whether you’re in retail, finance, travel, or media, the opportunities are endless. But below are a few of our favorites across industries.

Retail and e-Commerce: Turn browsers into buyers

Real-time product recommendations: Highlight what’s in stock or trending based on each shopper’s behavior and preferences.
Dynamic cart and loyalty content: Display up-to-the-minute rewards points, tier progress, and items left behind.
Weather- or location-based offers: Feature seasonal promotions or local inventory in real time.

📍Joint customer case study: Sherwin Williams uses Movable Ink and MessageGears to transform customers’ IP location into a customized map at the bottom of their emails with directions to the nearest brick-and-mortar store – helping convert more online customers to in-store shoppers.

Financial services: Drive engagement with smarter, more personal messaging

Account insights at open time: Show customers their current balance, available credit, or rewards right in the message.
Dynamic offers and rates: Automatically update promotional interest rates, loan offers, or investment opportunities as they change.
Behavior-based education: Trigger personalized content like “next best step” financial guides or progress trackers toward savings goals.

🏦 Example: A major credit card issuer uses MessageGears + Movable Ink to dynamically insert live balances and rewards into push notifications, resulting in double-digit lifts in app engagement.

Travel and hospitality: Make every journey personal

Real-time itinerary updates: Show live flight times, gate info, or booking confirmations that refresh each time the email is opened.
Personalized upgrade offers: Target frequent travelers with tailored deals on rooms, experiences, or add-ons.
Location-based recommendations: Feature nearby attractions, dining options, or weather updates once a traveler arrives.

✈️ Example: A global airline uses open-time data to display the traveler’s trip details and loyalty tier benefits, improving clickthrough rates by 35%.

Media and entertainment: Deliver moments that matter

Dynamic content programming: Update featured shows, articles, or podcasts based on what’s trending right now.
Subscriber engagement: Use behavioral data to recommend what to watch, read, or listen to next.
Live event personalization: Promote local concerts, premiers, or sports games tailored to the user’s city.

🎬 Example: A leading streaming platform leverages the integration to show personalized “Now Streaming” recommendations and their latest promotions, refreshed live at open, keeping audiences hooked.

Consumer services + utilities: Simplify complex customer communication

Usage insights: Show live account or usage summaries like data consumption, energy usage, or billing cycles.
Personalized plan recommendations: Offer plan upgrades or discounts based on real-time account data.
Service alerts: Deliver live outage, payment, or renewal notifications across channels.

⚡ Example: An energy provider uses MessageGears + Movable Ink to send hyper-relevant outage alerts with real-time restoration estimates and local updates.

The takeaway? MessageGears + Movable Ink are better together

No matter the vertical, the formula is the same:

Live data + visual storytelling = more relevant, more engaging, more effective marketing.

MessageGears ensures that your data is always current and cross-channel deployments go off without a hitch. Movable Ink brings your messages to life through creative that adapts in the moment. Together, we make personalization scalable for enterprise brands – and finally worth the hype.

MessageGears and Movable Ink empower the world’s most innovative brands to create 1:1, visually rich customer experiences that perform. When your data and your creativity are finally in sync, you can stop guessing and start engaging.

You get:

✅ Real-time personalization that renders when a message is opened
✅ Instant access to live warehouse data
✅ Scalable, composable architecture
✅ Seamless creative without code

And you deliver:

🚀 Smarter campaigns
🔥 Higher engagement
💥 Better business results

Ready to see it in action?

Learn how the MessageGears + Movable Ink integration helps marketers unlock enterprise data and create elite, dynamic experiences across channels. Because personalization isn’t about using a name in an email. It’s about knowing your customers and meeting them in the moment.