EXPERIMENTS

Experiment with confidence. Optimize with real-time data.

MessageGears empowers marketers to test, learn, and iterate across every channel – without waiting on engineering or copying a single row. Run experiments natively on live data and audiences, directly from your data warehouse.

Learn more on a demo

Real-time testing. Zero-copy data. Full control.

MessageGears Experiments let you run multivariate and A/B tests directly on your live data warehouse – across email, SMS, push, and in-app – so you can optimize experiences, not just messages.

Live data experimentation

Launch experiments using your real-time warehouse data – no need to copy or sync. Always test on your freshest audience.

Cross-channel testing on one live dataset

Run experiments across email, SMS, in-app, and more – all driven by the same warehouse audience split. Capture channel results and roll up in your BI tool for a full-funnel view.

Marketer-friendly, composable control

Set up and manage tests without relying on engineering or rigid templates. Flexible configuration meets marketer autonomy.

EXPERIMENTS

How it works

Audience splits and control groups

Easily segment audiences into test groups using warehouse-native logic and rules.

Configure variants for each channel

Create channel-specific variants while leveraging the same audience split. Use analytics to compare variants and declare a winner.

Choose your winning criteria

Choose open rate, adjusted open rate, or click-through rate (email only) as an auto-tracked success signal. Export raw events to model deeper conversion goals in your warehouse.

Raw event logging for every variant

Every send, open, click, and delivery event is written back to your warehouse (email includes enriched metrics). From there, build any long-term analysis you need.

Experiments in action

Subject line A/B testing on live segments

Quickly test variations for subject lines or headers using real-time audience data – no data prep, no lag.

Learn which channel mix works best

Run separate channel campaigns against the same audience split. Then blend results in BI to spot the highest-performing journey combinations.

MVT email content testing

Use built-in multivariate testing for email templates. For SMS, push, or in-app, create channel-specific variants and compare results in your analytics stack.

Offer and incentive engagement tests

A/B different discounts, rewards, or product offers and track opens/clicks automatically. Layer revenue or conversion KPIs in your warehouse for a full view.

Send time experiments

Create separate delivery-time segments (morning vs evening, etc.) and measure engagement to learn which window performs best.

Audience strategy testing

Create custom audience splits using warehouse-native logic to test different segmentation strategies – and learn what performs best.